Skip To Main Content
Marty Swant on Muck Rack

Marty Swant

Verified
Brooklyn
As seen in: LinkedIn, MSN, The New York Times, Yahoo Entertainment, Forbes, Reuters, ABC News, Adweek, Associated Press, Big Technology and
Freelance writer covering tech/ads/policy with articles in @nytimes @Inc @VentureBeat & @fastcompany ✍Past: @Digiday @Forbes @Adweek @AP 📱Signal: 929-399-6544

Get in touch with Marty

Contact Marty, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Articles

Behind the numbers: What advertisers spent during the 2026 World Cup

|
By Marty Swant Verified
| LinkedIn
I'm still not over the 2026 FIFA World Cup being over. And so, as a former soccer referee, I can't resist adding a bit of stoppage time to talk a little more about the ads. Over the weekend, The New York Times DealBook published my story about the $857 million that MediaRadar, Inc. estimates U.S. advertisers spent through the semifinals to reach fans across broadcast, streaming, cable and spot TV. In case you missed it, read Saturday's newsletter here.
Open in Who Shared Issue with article?

Everything You Need to Know About Kimi K3, the Latest Model From China to Shake Up AI Original

|
By Marty Swant Verified, Alex Kantrowitz
| Big Technology
Moonshot’s newly announced Kimi K3 — a 2.8-trillion-parameter multimodal model that’s performing on par with Anthropic’s Opus 4.8 and OpenAI’s GPT 5.5 across many benchmarks — is already so popular that Moonshot temporarily paused new subscriptions Sunday. Kimi K3 is just one of a growing number of open-weight models making life interesting for OpenAI and Anthropic.
Open in Who Shared View Duplicates (2) Issue with article?

Apple’s lawsuit against OpenAI makes serious claims. Will they matter?

|
By Marty Swant Verified, Alex Kantrowitz
| Big Technology
Apple doesn’t sue often. When it has, it’s usually gone after companies like Qualcomm and Samsung that are already shipping competing products. But now, it’s suing a pre-product rival with a complaint against OpenAI. The lawsuit, filed by Apple on Friday, alleges theft of trade secrets and a months-long campaign to accelerate OpenAI’s hardware business.
Open in Who Shared Issue with article?
See all 2,324 licensed articles (2,406 Total)