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Articles by Marvin Gresse
4 Mistakes to Avoid When Running a Fitness Business
Kory Angelin shares four mistakes to avoid when running a fitness business. We often talk about best practices and what to do in regard to finding success in the fitness business. However, we often fall short of our goals both from a financial and personal standpoint. Even the most experienced entrepreneurs fall short of expectations in this industry. It is important to recognize some mistakes could be avoided early on in the process.
What Culture Actually Means
Justin Drummond, the chief operating officer of Planet Fitness Growth Partners, LLC., shares the importance of company culture. Culture. What does that mean? In simple terms it is habits, beliefs and traditions of a certain group of people. But why is this important in our industry and all industries? How does it impact business? The culture of an organization can perpetuate one of two things: A vibrant, diverse, collaborative and inspirational backbone that is the catalyst for the company’s success.
Onboarding: Build a Strong Member Experience from the Start
Brian Rawlings November 1, 2021 The New Year is fast approaching, which means resolution season is almost here. As new and returning members are introduced to clubs, there are opportunities to ensure they have a quality onboarding experience while simultaneously taking steps to protect the wellbeing of your guests, team members and facility. The following are three things to consider when onboarding new and returning members. 1. Use onboarding as a chance to review safety protocols.
5 Strategies to Small Budget Marketing for Health Club Owners
Five strategies to advertising and marketing on a small budget. Are you tired of hearing about every “get rich quick” marketing scheme and “online fitness guru” promising to teach you how to become a millionaire fitness business owner? It’s no secret the fitness business has changed over the last 18 months, but it seems there is a huge shortage of businesses sticking to the basics of what made them successful to begin with.
Setting Clarity In Your Business
Marvin Gresse December 4, 2020 Marvin Gresse, the assistant general manager of Stone Creek Club & Spa, shares the importance of setting clarity in your business. Through my REX Roundtable, I recently participated in a dynamic virtual workshop with the Table Group, famed author Patrick Lencioni’s consulting firm. It refreshed the idea of “clarity” that was introduced to us all in The Advantage by Lencioni. Simply put, as leaders we need to set clarity in our business in everything we do.
Urban Fitness: Club Spotlight
Taylor Brown December 4, 2020 Urban Fitness is a 11,000-square-foot facility fitness facility, committed to providing superb fitness experiences and results. Their purpose at Urban Fitness is to create a unique environment where everyone is welcome, inspired, and pushed to improve their fitness, see results and live optimally. Below, Eddie Davila and Chase Isle, the co-owners of Urban Fitness, share what makes their club unique.
Ms. Hallmark: Empathy in Action at Corpus Christi Athletic Club
Leaders across the U.S. are being put to the test as a result of the COVID-19 pandemic, forced to make tough choices while ensuring the health and safety of their employees and members. Throughout this crisis, the health club industry has showcased a number of shining examples of great leadership. Among them is Lisa Gorsline, the president and general manager of Corpus Christi Athletic Club in Corpus Christi, Texas.
Manager on Duty Rounds for Consistent Success
Marvin Gresse August 3, 2020 Consistency is key to your club’s success. As a high touchpoint business with a large staff, being consistent across your operation is paramount. In our club, for example, safety, cleanliness and service are our calling card. It is in the forefront of all of our operations, programming and member decisions that we make. To ensure constant commitment to this, we have our Manager on Duty (MOD) program. From open to close we have a designated, fully-trained MOD.
Reopening Highlights from Urban Fitness
The country varies drastically in their respective stages of reopening in the midst of the coronavirus pandemic. Some states have fitness centers that are still closed, while other states have allowed for fitness centers to open, contingent on the adherence of certain operational guidelines specific to the county or state. Like many industries, the fitness industry has been drastically impacted by the virus, and there are many lasting effects that will exist in many industries moving forward.
Support Your Team
As we all ramp up to get our clubs back in operation, our team members are handling things from all sides — on the home front and professionally in the club. They are sometimes working with less staff and less resources, and may be wearing different hats than they did before the shutdown with staff reductions. They are trying to coordinate with staff who have not been in the club in quite some time and have other obligations or virus-related issues to deal with before they return to work.
Staff Training for Retention, Part 2
Marvin Gresse November 27, 2019 In the November issue, I discussed the importance of proper onboarding and training to retaining staff for the long-term. We will now focus on the importance of reinforcing company culture with staff and fostering a fun, welcoming environment they want to stay in.
Staff Training for Retention, Part One
Marvin Gresse November 1, 2019 Staffing is one facet of club management that either excites you, or is put on the bottom of your agenda and keeps popping up. Either way, it requires significant time and attention. When you look at the time, energy, money and other resources that go into properly staffing your club and building your team, you want to maximize and expound on it. The ROI is the longevity of the employee and better member service.
Operations: Proven Networking Strategies
Food for thought: 185 million Americans use social media networks, and research shows that the average user spends nearly 12 hours each week on social media!* Imagine what could happen if you invested just half of that time each week networking for your club — what could that do for your professional and personal growth, and for the health of your club? We all know the basics of networking: Chamber events, BNI groups, business mixers, etc. They work.
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