According to a recent Mintel online survey of 1,377 consumers over the age of 18, when asked which product attributes are most important to them when choosing a snack, nutrition, or performance bar, the amount of protein and sugar came out on top (52% and 43%, respectively). Other attributes that resonated with consumers included the protein source (34%), carbohydrate amount (26%), a short ingredients list (23%), and sweetener source (20%).