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Articles by Mary Hogan
ReAct: Reflection attack mitigation for asymmetric routing
Photo by Mick Haupt on Unsplash. This work was conducted in collaboration with David Hay from The Hebrew University of Jerusalem and Shir Landau Feibish from the University of Haifa, and was published in the proceedings of the IEEE International Conference on Computer Communications (INFOCOM) 2026. Distributed Denial-of-Service (DDoS) attacks have been a longstanding threat and continue to be a destructive force on the Internet.
Turning Free Knowledge Into Future Clients
Webinars are cost-effective all around. For the audience members, signing up and receiving expertise on industry tools, trends, and best practices is time well spent. For the organization itself, there is no expense needed beyond company time to host a successful webinar — company time that, if used strategically, could in fact result in a financial gain for the organization, whether it’s from lead generation, future product purchases, or the priceless brand impact of an educational presentation.
Creating Buzz
The rollout for event promotion is central to achieving a successful audience in attendance. Deciding when to post about an upcoming event can be tricky, and you may find yourself grappling with questions like: Am I posting too much or too little? Too frequently or too sporadically? How can I educate my audience without turning them away? These are all valid concerns. While it may feel like there’s no harm in constant promotion, there are some potential consequences.
Navigating The Future Of Marketing Technology
We are slowly approaching the era that was only depicted in science fiction. The supposed age of floating, self-driving cars, robot nannies, and cataclysmic alien arrivals inches nearer. While we’ve hit many of those once-fictitious landmarks already (and are approaching scarily close to others), the demand to keep up with technological advances is higher than ever.
Self-Compassion in the Workplace
As women in this industry, the emphasis to embrace the #GIRLBOSS mentality is flagrantly endorsed. Work hard, play hard, grind until you see results, and no matter what DO NOT STOP! Since the dawn of our modernly accepted social media norms, there has been a rise in content geared towards the expectation of productivity and functionality during the first few months of a new year.
Transforming Your Team Into Confident Exhibitors
Thriving in trade show settings may not come as naturally for some as it does for others. In fact, more often than not, it is the most daunting ask of most employees. Hitting the phones all day long? No problem. Crafting up elaborate drip campaigns? Easy. However, when it comes to breaking the fourth wall of customer interaction and meeting new potential customers (most known as ‘strangers’) at an accelerated rate? Now, that’s terrifying.
The Power Of Empathetic Marketing
Externally, there are quite a few ways to break down your audience into individual customer profiles. To begin, it is beneficial to take note of their buying environments. Of course, this can be gathered from existing data in a CRM platform and/or economy-driven data, but how can we expand upon geography and market climate? Once again, surveys act as a great gateway to insight that would not normally be documented otherwise, but this time they should be taken directly by the customer.
Go Ahead, (Trade)Show Off!
Soon, many of us in the mortgage space will be in the thick of trade show season, but let it be known there’s no time to waste. The months leading up to trade shows should be utilized as a time to prioritize marketing strategy and establish greater brand presence. With a comprehensive pre-show plan and effective on-site marketing efforts, your company and your brand will be able to make lasting impressions on all attendees.
FICO Increases 400% For Tier 3 Lenders
As lenders reached the final stretch of a very challenging 2022, they were met with the news of yet another obstacle. One that adds an additional layer of financial strain to an already struggling industry. Obviously, any financial increase for our industry adversely impacts the American homebuyer. Especially when there is very little to zero margin that allows the lenders to absorb the increase. As most everyone knows at this point, FICO has increased their fees by 400% for Tier 3 Lenders.
Complex Algorithms Causing Complex Compliance Issues
Algorithms are part of our everyday life. For example, when you Google a question, it is an algorithm that brings up the most popular sites. Using a proprietary computation, Google ranks the websites based upon the number of keywords or combination of words and the relevance to the question being asked. Then Google provides the top results and ranks them based on the user’s profile. This is a great example of a “complex algorithm” because the results can be different for every user.
Fixing labor market rules that limit workers
Getting a job that’s a good fit for your skills, interests, and bank account is difficult under the best of circumstances. At two recent Federal Reserve events, we asked: How are employers and government making this tougher than it needs to be? How can we change the rules of the labor market in ways that support workers?
Room to Play - Greenwich Magazine
A mom of two young boys, Courtney Gault “lived many lives” before settling in Riverside with her family. This New York City transplant has master’s degrees in art and education, and she’s worked in e-commerce and marketing, including a stint with the Yankees. But her true passion is helping kids and families. Her many talents helped her to hatch a new business during the pandemic, a company that builds creative play spaces for kids.
Respecting the neighborhood, the team aims to preserve the property’s natural surroundings, keeping as many trees as possible. The building won’t be taller than the one it’s replacing, so there’s not a big visual impact. If you’ve lived in town even a short time, chances are you’ve been to the Eastern Greenwich Civic Center in Old Greenwich for a basketball game, softball game, tennis match, pancake breakfast, antiques show, roller skating or kids’ birthday party.
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