Skip To Main Content
Matselale Nchabeleng on Muck Rack

Matselale Nchabeleng

As seen in: Taylor & Francis Online
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Matselale

Contact Matselale, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

Environmental consciousness versus fashionability: Competing identities and the sustainable-fast fashion paradox among Generation Z consumers

|
By Asphat Muposhi, Melissa Zulu, Matselale Nchabeleng
| Taylor & Francis Online
ABSTRACT The competing value propositions of sustainable and fast fashion have triggered a consumption paradox among Generation Z consumers. This study examines how different identity orientations influence the consumption of sustainable and fast fashion using an integrated multi-identity framework that draws from the self-concept and social identity theories.
Open in Who Shared Issue with article?
See all 1 articles