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Matt Albasi on Muck Rack

Matt Albasi

Verified
Philadelphia
As seen in: Muck Rack Blog, MSN, MSN New Zealand, St. Louis Post-Dispatch, The Charlotte Observer, KDVR-TV (Denver, CO), Arizona Daily Star, MYSA, Philadelphia Magazine, KTVI-TV (St. Louis, MO), Omaha World-Herald and
Data Journalist @ Muck Rack || Philly

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Matt Albasi’s Biography

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Matt Albasi is a Data Journalist at Muck Rack, where he collects, analyzes and visualizes data in search of interesting stories for Muck Rack’s audience.

Matt Albasi’s Journalist Portfolio

Matthew Albasi

Matthew Albasi

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Articles

3 more key takeaways from our ‘What is AI Reading?' research

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By Matt Albasi Verified
| Muck Rack Blog
The importance of press releases and newswires If you thought press releases—and specifically, press releases sent over a newswire—were a thing of the past, think again. While press releases aren't a huge source of citations, our data shows that AI cites GlobeNewswire press releases the most at 61% with PR Newswire (27%) and BusinessWire (12%) not far behind. Importantly, Muck Rack’s senior director of data Matt Dzugan says press releases have an invisible impact on other media.
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New report: ’Inside Modern PR: Trust, Timing & Building Credibility'

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By Matt Albasi Verified
| Muck Rack Blog
Muck Rack, in partnership with VaynerX and Ipsos released a new report today, Inside Modern PR: Trust, Timing & Building Credibility, which deep dives into what earns attention in 2025. This research explores how successful brands and leaders are moving beyond traditional media relations to build credibility and influence in a hyper-connected world.
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How journalists use social media in 2024

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By Matt Albasi Verified
| Muck Rack Blog
Social media is an indispensable tool for journalists, shaping how news is both produced and shared. The role of platforms like X/Twitter, Facebook, and LinkedIn goes beyond networking; they are important channels for information gathering, story promotion and audience engagement. Let's delve deeper into how journalists are using social media in 2024 by looking at data from Muck Rack’s 2024 State of Journalism survey .
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Interview

Why did you become a journalist?

To help tell interesting stories