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Matt Barker

Verified
London, United Kingdom
As seen in: Adweek, Campaign (UK), MSN, MSN UK, Yahoo Entertainment, Yahoo Life, The Guardian, Gnet Radio, TechRadar, The Indiegogo Review, Yahoo Sports, Yahoo and
Freelance journalist, dirty bopper.
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Articles

Ads of the Week: 14 Campaigns That Caught Our Eye, From American Eagle to Samsung

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By Matt Barker Verified
| Adweek Verified
Big names dominate this week’s ad slate, including Heated Rivalry star François Arnaud for Under Armour, Martin and Francesca Scorsese for Lavazza, Rebel Wilson for Noom, Rihanna and A$AP Rocky for Fenty Skin, and Olivia Rodrigo for Etsy. Elsewhere, Michelob Ultra pays tribute to Lionel Messi’s legendary tournament career, American Eagle gets ready for school with World Cup champion Lamine Yamal, Samsung teams up with Spider-Man, and Kraft Heinz partners with Disney.
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Ads of the Week: 10 Campaigns That Caught Our Eye, From Gap to Anthropic

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By Matt Barker Verified
| Adweek Verified
No shortage of star power this week: Gap taps Hailey Bieber for a denim revival, Patrick Mahomes returns for Coors Light, Succession’s Nicholas Braun directs and stars in Shinola’s first campaign in 15 years, and Liquid I.V. links up with the new Spider-Man movie. Meanwhile, MLS wants to keep soccer excitement going after the World Cup, and Anthropic takes on AI’s hardest questions. Our Most Effective Ad of the Week, in partnership with EDO, gets viewers ready for summer travel.
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Ads of the Week: 8 Campaigns That Caught Our Eye, From KFC to Reebok

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By Matt Barker Verified
| Adweek Verified
There’s a lot of food and drink in the mix this week. Twix and KFC both take a musical route to our hearts and stomachs, while Wendy’s and Altos Tequila go more abstract. Dunkin’ and Kylie Jenner also team up on the King Kylie Collection, a trio of pink drinks nodding to her early “King Kylie” days. Elsewhere, Reebok underlines its basketball comeback ambitions and Justworks reassures overwhelmed small business owners.
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