Matt Bilotti

Lately, there’s been a lot of buzz around intent data. Data has always been a valuable tool for marketers. But, over the past few years, intent data specifically has gained popularity in the B2B world. Gartner claims that, by the end of 2022, over 70% of B2B marketers will be using third-party intent data to target buyers. Why? When used correctly, intent data allows you to zero in on your most rewarding leads and provide a more precise and frictionless buyer experience.

You know what sucks about networking? Keeping track of everyone you've spoken with. I attend events, send emails, tweets, the whole networking nine-yards. But it often feels like I'm shooting shotgun pellets into the distance in the middle of the night. Having a "handy" stack of business cards doesn't remind me how or when I met the person. "Connecting" with everyone on LinkedIn doesn't share the specifics of what I talked to them about.

The life of a product manager is all about prioritization. In order to keep your head on straight, it’s important to have yourself aligned and organized with your tools so that you can manage everything from customer feedback (current and potential) to internal feedback (design, engineering, execs, investors) to ideas and patterns from other products. So as a product manager, there are a few tools that I rely on everyday. Here’s the ultimate product management toolkit.