Decision-makers are smarter than ever and enter the buying process equipped with knowledge about exactly what pains they are feeling and what solutions they are seeking out. In fact, CEB reports “Customers are already 57% through the purchase process before they approach a supplier.” This means when buyers do begin outreach to vendors, they are further along in the process than most sellers even realize. And oftentimes sellers come up short when attempting to connect with buyers.
There are many—infinite?—ways to find value in the scope and depth of baseball’s history, but one of the simplest is that so much baseball, with so many thousands of baseball players, has left an awful lot of baseball names. There are more than 18,000 in major-league history alone, enough to make very many silly jokes about the very many non-baseball people who share these baseball names or close variations thereof.
You’ve spent countless hours and dollars (well, the dollars aren’t countless to the finance team) to build the marketing technology stack that perfectly fits your organization’s needs. You researched all the available technologies, how they integrate with one another, and the effort needed to implement new systems. You talked with both Marketing and Sales to see how these platforms would improve their day-to-day lives and bring the two teams closer together.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".