Matt Halfhill

This post may contain affiliate links. Please read our disclosure policy. adidas just swung big. The Hyperboost Edge isn’t a refresh, an update, or a successor — it’s an entirely new franchise built from scratch, and it may be the most important running shoe adidas has released in years. Here’s the pitch: 45mm of stack height, zero plates, 255 grams. Maximum cushioning. High energy return. Lightweight enough to not make you feel like you’re hauling furniture on your feet.

This post may contain affiliate links. Please read our disclosure policy. On Sunday morning in London, a $500 racing shoe weighing less than a deck of cards helped erase one of the most stubborn barriers in sports. The adidas Adizero Adios Pro Evo 3 made its competitive debut at the 2026 London Marathon — and by the time the elite waves had cleared Tower Bridge, it had been on the feet of three world records, including the first official sub-two-hour men’s marathon in history.

This post may contain affiliate links. Please read our disclosure policy. Most sneaker campaigns start with a face. A signed athlete, a casted talent roster, a curated list of creators with the right follower counts and the right city tags. Nike and Foot Locker just took a different route.