Father’s Day is a family favorite each year for many. While in the sneaker world the word “father” or “dad” and “shoe” together usually draw images in sneakerhead’s minds of a shoe that is not at the top of their cop-lists, the category plays a significant role in the overall footwear business. One shoe in particular, the Nike Air Monarch, is a perennial leader in the footwear business, frequently appearing in the top ten in US sales on almost any given week of the year.
Nike has made attempts to re-run the Jewels in the past, but this year the brand has seen much greater reception with several executions by NikeLab on the Nike Air Force 1 Jewel as well as on the Nike Cortez and Air Max 1. Romain Guillermont, an artist from Paris and owner of the sneaker concept site The Golden Shape, digitally illustrated his idea of a Nike Air Max Jewel Pack on some legends in the Air Max lineup.
Let’s face it, as much as you would like to have every single pair of the original Air Jordans, you can’t have them. Â For starters, obtaining deadstock pairs at this point is practically impossible with the age of these gems and then when you factor in the fact that the prices would be enough for a new house, alternative ways to appreciate greatness are in order.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".