Heading into the most interesting fourth quarter since last year – at least that is what I am expecting from some headlines over the next two weeks – it seems an appropriate time to accentuate our attention span decline and look at how we see the final three months unfolding in a few key areas. First and foremost, take a snapshot of the myriad of current issues ranging from economic, militarily, geopolitical, and political polarization.
One of my favorite axioms in its first form from Samuel Johnson circa 1748 goes, “The diminutive chains of habit, are scarcely ever heavy enough to be felt, till they are too strong to be broken.”Warren Buffett has used this several times over the years which is where it often gets its notoriety. I find it an essential frame of mind when analyzing the myriad of data points, market trends and anecdotal arguments that swirl in the world today.
There are so many blatantly obvious driving laws, like not drinking and driving or using a mobile phone behind the wheel that we know should be adhered to. But what unknown laws are there when it comes to driving? Our sister title, the The Hinckley Times has found ten rules that you could be breaking without realising, courtesy of the RAC. Coming up to a pedestrian crossing on a multi-lane road? Is there a car already stationary there?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".