It’s a feeling as universal as it is mysterious. It’s 1 AM, your eyes are heavy, and you know you have an early start. Yet, you find yourself whispering the familiar promise: “Just one more episode.” Or maybe for you, it’s one more scroll down the timeline, one more level of a game, one more chapter of a book. This powerful urge, this magnetic pull to continue long past our intended stopping point, is often chalked up to a simple lack of willpower. But the truth is far more complex and fascinating.