Getting your Trinity Audio player ready... Typically, a destination marketing organization specializes in promoting a city or geographic region to visitors and locals alike. For the Sonoma Valley Visitors Bureau, entertainment is a strong skill set, too. Case in point: The Sonoma Spiel (pronounced “sh-peel”), a quirky, hilarious, and informative podcast produced and recorded at KSVY 91.3 FM, a community radio station with digs seven blocks away from the Sonoma Plaza.