Content Marketing is the new form of advertising for small businesses. Rather than creating ads that are shoved in the faces of consumers during commercial breaks, companies are now seeking to create value-added content that informs, entertains and drives traffic to their web presence. They call it branded content. Why businesses are focusing on such activities? Because they work.
If it hasn't happened to you, it has probably happened to a friend or colleague: a relationship with an outsourced developer starts off well but runs off the rails, taking a project right along with it. The truth is, the truth hurts: the relationship probably didn't really start out that well. Niceties and professional courtesies might have obscured a fundamental problem that doomed it from the start: communication, or more specifically, the lack of it.
If you want a blazing fast website or eCommerce, you want to focus on several elements, one of which is your server configuration. But hey, wait a minute Matteo... I don't have the time to look for tutorials, how tos, or documentation to learn how to set one up myself! Well, we thought about that. And Codeable's Co-Founder Tomaz Zaman and DigitalOcean got you covered for that with an upcoming and free to attend technical webinar. Wow! Here's what you need to know.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".