It was a particular complaint that pushed Cecile Reinaud to launch her maternity-wear brand, Séraphine. The French-born founder used to work in advertising, as an account director at J Walter Thompson. She remembers a time when several of her colleagues were pregnant. "They were always annoyed they couldn't find anything suitable to wear, especially for the smartness of the office," remembers Reinaud, who designed clothes in her spare time.
Holly Tucker, co-founder of Notonthehighstreet.com and UK ambassador for creative small businesses, has joined the judging panel for the Telegraph SME of the Year Award 2017. The winner will be crowned Britain's best small or medium-sized business. Entries for the prize, which was won last year by healthy food company, Little Dish, will be assessed on several criteria: branding, creativity, innovation, vision and the financial acumen with which the companies are run.
Paul Hunter hated the name of his dog food firm when he first heard it. Stumped, in late 2008, about what to call the soon-to-launch pet food business, co-founder and close friend, Dave O'Regan, suggested Barking Heads, inspired by hearing Talking Heads' Once in a Lifetime on the radio. "I thought that he was joking," says Hunter. "I hated it with such a passion; it was aggressive and loud."
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".