In November 2014, the Dattani brothers were on a mission to grow their facial hair for Movember – the annual event where men sport moustaches and beards to raise awareness of prostate and testicular cancer, mental health and other issues. But their month-long quest for triumphant 'taches and boastful bristles didn't quite go to plan. "My older brother, Keval, had a beard that was too wild and unruly, growing in lots of different directions," says co-founder, Kunal, whose own beard was too itchy.
In its formative months, Bernie de Le Cuona's company was more swap-shop than fabric shop; to bring her business idea to life, the cash-strapped founder was forced to trade personal items and home furniture to create a working office. "I swapped my dining room chairs for a fax machine," remembers the entrepreneur, who has remained creative director of the interior textiles business since founding it in 1992. "It was just me.
Childcare company, Koru Kids, has grown up a lot in the past year, explains founder, Rachel Carrell. “We've gone from just two people to 13, with annual turnover growing from very little to now pushing £1m.”Tomorrow, the entrepreneur will join a panel of business owners and industry experts at The Telegraph's Festival of Business event to discuss the ins and outs of scaling-up. For Ms Carrell, culture is the key consideration.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".