The rapid development of Ethiopia has pulled millions out of abject poverty, prompted a mass migration into the nation’s urban center, stoked a growing middle class, and put the tools of the information age in the hands of an increasingly tech-savvy population. View Larger ADDIS ABABA, Ethiopia — There was a young boy in a Manchester United jersey and an old woman whose face was tattooed with an Orthodox cross. There was a businessman in a finely tailored suit and a police woman in uniform.
Three-time Olympian Heidi Voelker is a woman so synonymous with “Ski Utah” that they put her picture on our license plates. On our frickin’ license plates. I’m not much of a two-planker. But I took up skiing so that I could complete this 14-resort-in-7-day adventure at The Deer and Alta, neither of which permit boarders on their slopes. “My goal today,” I told Voekler, “is to not fall in front of you.”“Oh, that’s not going to be a problem,” she said.
I don’t spend a lot of time contemplating what might have happened. But I know what can happen when skiers hit trees. And I hit that aspen hard. Over the next year, as I was healing, I started thinking about the things I might have wished to have done if I had indeed met my snowmaker on that day. For years, you see, I had been saying that I wanted to complete my collection of Utah day passes. And it wasn’t long before that idea became an obsession. As soon as I could, I was going to ski all of Utah.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".