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Matthew Keegan on Muck Rack

Matthew Keegan

Verified
Hong Kong, London
As seen in: Revista Época, BBC, Terra, The Guardian, The Independent (UK), Nikkei Asia, South China Morning Post, U.S. News and World Report, El Diario, Gulf News and
Covers:  Travel, science, environment, cities, culture, lifestyle, marketing, food and dining, arts and entertainment, interviews – personality profiles
Journalist/Editor/Producer. Covering cities, news, current affairs, environment, travel, food, more.

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Matthew Keegan’s Biography

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Freelance journalist and multimedia editor – currently based in Hong Kong. Work published in The Guardian, BBC, South China Morning Post, Tatler, Culture Trip, Campaign Asia and others.

Former commissioning editor and web editor at IPC Media London (Time Inc. UK). Moved to Hong Kong in 2014 and have reported almost exclusively on Asia since.

Matthew Keegan’s Journalist Portfolio

Lost language: how Macau gambled away its past

Lost language: how Macau gambled away its past

'Nowadays, nobody speaks much Patuá. Only the old people speak Patuá," declares 102-year-old Aida de Jesus as…

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Hong Kong's rare noodles made by seesaw

Hong Kong's rare noodles made by seesaw

This centuries-old noodle-making technique is a show-stopper, but will it survive?

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Do Luxury Travel Designers Have The Best Job In The World?

Do Luxury Travel Designers Have The Best Job In The World?

Designing tailor-made travel experiences for the rich, with the added perk of getting to visit some of these …

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Macau's six new luxury hotels

Macau's six new luxury hotels

Six new multibillion-dollar resorts are set to open in Macau, and all are looking to help revive the city's f…

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Are work perks working?

Are work perks working?

Games rooms, free meals, massage parlours, nap pods even concierge services to take care of your personal nee…

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The Modern Face of Cantonese Opera

The Modern Face of Cantonese Opera

With a history spanning more than three hundred years, Cantonese opera (also known as Yueju opera) is a uniqu…

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Articles

Drones versus traditional OOH: Is the spectacle in the sky worth it?

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By Matthew Keegan Verified
| buff.ly
It was meant to be a seamless spectacle in the night sky for hundreds of onlookers, moving in perfect formation. Instead, a drone show in Liuyang, China, in October 2025, malfunctioned and sent burning debris to the ground, ignited fires and forced spectators to flee for cover. The incident was rare but also clarifying. Five months on, as more brands experiment with drone swarms as an out-of-home format, the Liuyang malfunction is a reminder that aerial spectacle is still aviation.
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How marketers can stop their brand and budget being buried in AI slop

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By Matthew Keegan Verified
| buff.ly
In every agency and brand Khairul Helmi, regional director of programmatic for APAC at Assembly, has worked with, brand safety was the top priority. But now the risk isn't just about showing up next to inappropriate content, it's about being placed next to content that is designed to mislead but looks real and spreads quickly. "Deepfakes, synthetic misinformation, and low-quality 'slop sites' are being created faster than verification technology can keep up," says Helmi.
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Shein's elusive founder makes first public appearance amid Hong Kong IPO push

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By Matthew Keegan Verified
| buff.ly
Xu Yangtian, Shein’s reclusive founder and chairman, made his first public appearance at an event organised by the Guangdong government to emphasise the company’s Chinese roots and praise the mainland government's support for its growth. Until now, the Chinese billionaire founder of the fast-fashion group, which started as a wedding dress e-commerce site in Nanjing, had never spoken publicly.
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See all 535 licensed articles (1,652 Total)

Interview

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What was your first job as a journalist?

My first paid piece was writing for the Young Telegraph when I was 14.

Have you ever used a typewriter?

Yes – all the time when I was younger. An electric typewriter, though.

How do you prefer to be pitched on stories?

Email

Awards

ITN/Sightsavers International Young Journalist of the Year 1999

1999