Matthew Kershaw
As seen in:
Medium,
The Startup,
The Drum,
Campaign (UK),
Campaign (US),
The Student Room,
Total Retail
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Articles by Matthew Kershaw
The New Face of E-Commerce Storefronts: Digital Human Avatars
Regardless of how clever today’s e-commerce storefronts are, their digital interfaces lack one particular quality: the ability to mimic human expression — and research indicates it’s more than just a makeover. E-commerce and the “digital storefront” have existed for a little more than two decades. In that time, online shopping has come a long way in terms of user experience and personalization.
A Force for Good, Not Fear
TL;DR it's going to be impossible to hold back the tide of generative AI, but it's alright. It won't stop human creativity. Actually, it will mean an even more important role for humans. We're all artists now. (I also introduce the Cutting-edge Creativity Curve and added references to Barry Manilow, De La Soul and Michelangelo). Back in the 1970s and 80s, the British Musicians' Union ran a campaign to 'Keep Music Live'. The campaign - almost unthinkable now - was a war against recorded music itself.
Donald Zec 1919-2021
It was with real sadness that I heard the news today of the passing, aged 102, of Donald Zec — or as he was known in our house, ‘Uncle Donald’. Uncle Donald was ever-present in the background of my childhood. His natural ability as a wit and raconteur as well as his own, very specific point of view on the world, made him a treat to be around. There was always a palpable excitement in the air when Uncle Donald, and his saintly, beautiful wife Frances, were due to visit.
The future of the big agency is the small agency: how AI will impact the world of Madmen
This is the second long-read in a series about the role of ‘AI’ in various creative fields from art, design and music to journalism and comedy, aimed at the general reader. How humans and machines can work together to make creativity easier or quicker. And how society and culture play in to all of that. For those who don’t know me, I am a creative agency insider, having spent the past 15 years of my career in big creative agencies, Bartle Bogle Hegarty (BBH) and Iris.
י הנני (Here Am I, Send Me): Person and Proximity in Literary Prophecy
Home > Theses and Dissertations > 7458 Abstract Prophecy is a poorly understood genre, commonly understood as literature primarily focused on mantic visions of future events. A more nuanced understanding of literary prophecy recognizes the limits of this view, as well as the diversity of genres within many prophetic texts.
Theresa May: credit where it is due?
Social care tops that side of the ledger. The promised Green Paper – and, at that, only a Green Paper, not positive proposals for action – appears as far away as ever. The ill-fated decision to call the 2017 general election alongside the pledge on social care in the manifesto that essentially offered one part of the Dilnot reform without the other – the cap on individual liabilities – produced outrage among the elderly and better off and lost votes.
What should the NHS long-term plan say about STPs and ICSs?
Local-authority involvement is increasingly important both in enabling care to be integrated and to add momentum to moves to improve population health. Areas like Wigan illustrate what can be achieved where there is a sustained commitment to improving population health based on long-term partnerships between local government and the NHS.
A year of integrated care systems
Emerging features Our research identified activity at three main levels; neighbourhoods, places and systems. There was broad agreement that all are important in making progress on integration. Current ICSs vary widely in their size and complexity, and therefore in the level at which they are operating (see Figure 1). In future, they are likely to evolve to take on system-level functions, such as strategic planning, aligning commissioning and providing overall system leadership.
How is the NHS performing? March 2018 quarterly monitoring report
Since the last QMR we have had a Budget, new planning guidance for 2018/19 and most (but not all) of winter. Here we consider these factors together with our latest survey of trust finance directors and CCG finance leads and national data sources to summarise the current position and outlook for finance and performance. There are important implications for NHS waiting times standards and we draw these out at the end of this section.
Hidden from the targets: how long are patients waiting for NHS care? | The King's Fund
Although this way of looking at the world provides simplicity and clarity, most national targets are blind to how long patients wait once the target is missed – after all, the A&E target has been equally missed whether a patient waits for four hours and five minutes in A&E or seven hours and five minutes.
NHS winter crisis: when a plan is not a plan | The King's Fund
Work planning for this winter certainly started earlier than in previous years – I was talking about it as chief executive of an acute trust as we were still in the middle of 2017 spring pressures.
A&E performance reaches a new low | The King's Fund
Walk into an A&E department this month and you will see a service under tremendous pressure. Departments built to see a maximum of 350 patients a day are seeing 500 or 700. Staff are tired and overworked, and patients are waiting on trolleys in A&E when they should be in a hospital bed or at home. Although pressures last all year round in A&E, winter brings some gamechangers that can lead to sudden surges in demand or reduce the NHS’s ability to meet this demand.
The future of the NHS must be settled through constructive argument not adversarial disputes | The King's Fund
NHS England started this process at its recent board meeting. A background paper for the meeting stated that ‘with its 2018/19 budget the NHS will likely not be able to do everything being expected of it’. The paper went on to note that clinical commissioning group deficits would need to be covered by the funding available next year and argued that protected planned investment in mental health, cancer and primary care should go ahead.
Autumn Budget 2017 | The King's Fund
Our analysis is based on the Department of Health’s budget (total departmental expenditure limit, known as TDEL) rather than NHS England’s budget – the latter is now the government’s preferred measure of NHS spending. As NHS England’s budget excludes important areas of NHS spending such as major capital investment, public health, and education and training, we continue to use the Department of Health’s budget for our calculations.
The King's Fund responds to the 2017 Autumn Budget | The King's Fund
Richard Murray, Director of Policy for The King’s Fund, said: ‘The additional money for the NHS is a welcome shot in the arm as the service struggles to meet rising demand for services. But it is still significantly less than the £4 billion we estimate the NHS needs next year. Even with this additional funding, the NHS will struggle to meet key targets and provide the investment needed in services such as general practice and mental health.
The Budget: is the government listening? | The King's Fund
Against the backdrop of a decade of austerity stemming from the financial crash of 2007, four explanations suggest themselves. The first is that the government is preoccupied with Brexit and has little time to address other pressing issues such as schools’ funding, housing shortages, resources to fight crime, and growing evidence of distress in the NHS and social care.
Simon Stevens speaks out over NHS funding
His starting point was that after seven years of unprecedented constraint, 'the NHS can no longer do everything that is being asked of it.' With NHS funding increases in 2018-19 set to fall close to zero, he warned of services retrenching and retreating, waiting lists growing, and staffing levels falling.
Making the case for quality improvement | The King's Fund
The five examples given above represent pockets of innovation in particular areas. They demonstrate that even relatively small-scale quality improvement initiatives can lead to significant benefits for patients, staff and health system costs. The potential benefit is even greater if quality improvement techniques are applied consistently and systematically across organisations and systems.
Looking for someone to replace me in accomodation @ Trinity Student Village
1.2 billion women working for nothing
Hello, my name is Matthew Kershaw!
Hello, my name is Matthew Kershaw! Watch I'm studying... Forensic Psychology I'm interested in... Board and card games, table top games, various tv programs, reading and gaming My study level is...
General election 2017: who will be most generous to the NHS?
Alas no. Though everyone promises more money, the parties start (and finish) counting the extra money from different years, include different elements of health spending and use different methodologies to tot up the numbers. I will try to set out the key measures of what the parties have offered, based on their headline manifesto commitments combined with public and private clarifications to fill in some of the gaps. Taking them in the order in which they were released.
General election 2017
The politics of health: what do the public think about the NHS? Dan Wellings reviews the polls to uncover what the public are looking for from politicians when it comes to the NHS.
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