Matthew Baxter-Priest

Following the drop of a recent teaser trailer, global street culture tastemaket NIGO has now revealed his new collab with Japanese watch brand Casio, specifically its iconic G-Shock watch series.

No brand is as synonymous with the world of watchmaking as Rolex. It is one of the few watches manufacturers that has two completely separate strengths – an incredible history of innovation, and peerless manufacturing capabilities. Today, they go hand in hand, which is why Rolex produces and sells approximately one million timepieces a year.

Burj Khalifa, The Palm Jumeirah, Sheikh Zayed Mosque and the Mercedes G-Class, each have – in their own way – become icons of the UAE. While, yes, one could argue that the last one is perhaps the least obvious of the set, but with the sheer amount of ‘G-Wagens’ on the road across the emirates, one can certainly make a case for it.