Women shaped culture—and more There’s no avoiding it: This was the year of Taylor Swift. Whether you’re a lifelong Swiftie or just trying to watch some football, you undoubtedly felt her presence this year. (Travis Kelce certainly did.) It’s not just the music or the movies, either—It’s Taylor Swift’s economy, and we’re all living in it. Taylor wasn’t the only pop megastar with a stadium tour, concert film and huge culture influence this year, though.