Matthew Stibbe
London
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Articles by Matthew Stibbe
For Russia with Hitler: White Russian émigrés and the German-Soviet war
Advanced search Canadian Slavonic Papers Revue Canadienne des Slavistes Latest Articles Submit an article Journal homepage Full Article Figures & data Citations Metrics Reprints & Permissions Read this article /doi/full/10.1080/00085006.2026.2624314?needAccess=true "For Russia with Hitler: White Russian émigrés and the German-Soviet war." Canadian Slavonic Papers, ahead-of-print(ahead-of-print), pp.
Citizenship, migration and social rights: historical experiences from the 1870s to the 1970s
Advanced search Immigrants & Minorities Historical Studies in Ethnicity, Migration and Diaspora Latest Articles Submit an article Journal homepage Full Article Figures & data Citations Metrics Reprints & Permissions Read this article /doi/full/10.1080/02619288.2025.2553980?needAccess=true Click to increase image sizeClick to decrease image size Log in via your institution Access through your institution Log in to Taylor & Francis Online Log in Shibboleth Log in to Taylor & Francis Online...
Rezension zu: Rezensionsessay / Review Essay: B. Braber: Changes in Attitudes to Immigrants in Britain
In the following passage in her 2015 book “Chronik meiner Straße”, Barbara Honigmann, herself a migrant from East Berlin to Strasbourg in 1984, where she parted company with her GDR upbringing and her parents’ communist past in order to reconnect with her German-Jewish and Habsburg-Jewish heritage, writes about changes she observed in her local street market in the 2000s and 2010s: “An den Ständen von Arabern und Türken sieht man immer nur Männer, die Gemüse, Klamotten oder irgendwelchen...
How Tech Company Can Stand Out From The Crowd (video)
In this Expert Insight Interview, Matthew Stibbe discusses how a tech company can differentiate itself and stand out from the crowd. Matthew Stibbe is the CEO of Articulate Marketing, a writer, marketer, pilot, entrepreneur, and computer games geek.
🎧 How Tech Company Can Stand Out From The Crowd
How do you go about differentiating yourself from the competition? In this Expert Insight Interview, we welcome Matthew Stibbe, the CEO of Articulate Marketing, a writer, marketer, pilot, entrepreneur, and computer games geek. Visit us on Apple Podcast You can also find SalesPOP! on all major podcast stations.
What WW1 civilian internment can teach us about today
When you think about the First World War, you might picture poppy fields, muddy trenches and shell-shocked soldiers. These have become a central part of mainstream history, but what if there was an alternative story to tell? Imagine becoming an ‘enemy’ to your neighbours overnight. This was the experience of many German nationals living in Britain and the British empire, and British nationals living in Germany, when war was declared in 1914.
Why you should run a cashless business
When was the last time you signed a receipt in a shop or wrote a cheque? It hasn’t been that long since chip and pin changed the way we spend our money, but payment technology has evolved at a rapid pace. Less than half of payments in business and finance in 2015 were in cash, according to a report by The Payments Council. Developments in electronic payments, payment technology and online banking means that we're likely to use cash less and less.
Effective team management: The 10 secrets you need to know
Team management is not always easy. Most of the time it means navigating different personalities, work habits and motivations while balancing your own tasks and keeping the company goals in mind. It takes a lot of work to get this right, but we've put together a few secrets that are aimed to help every manager, from seasoned and senior through to those new to the role. 1.
The ultimate blueprint for an effective vendor evaluation system
You know you need to keep a healthy vendor roster, but how deep can you go in supplier evaluation without interrupting the streamlined purchasing process you have worked so hard to develop? The answer is to create a vendor evaluation system, which: Effectively monitors the ups, downs and relative consistency of vendor performance. Asks the right questions to generate meaningful vendor performance insight. And becomes an integrated part of your purchasing process.
The history of HR: Here's why your role matters
HR wasn’t always around, but people have been working since the dawn of time. So when did managing people and their information become important? You might be a veteran HR professional or transplanted from another business area to handle people and processes, but on those days when you feel like a babysitter or overloaded by bureaucratic processes, the history of HR can help you see where your role started and why it was, and still is vital for both workers and employers.
9 leadership blogs to build your management skills
As a manager, you are expected to give advice, guidance, motivation and inspiration to your team. It’s helpful to have sources at the ready that guide and inspire you. Here are nine management blogs to help you develop your leadership skills. Alexander Kjerulf’s blog focuses on creating a work environment with happy, motivated employees. He writes quick thoughts and full posts addressing the subject.
Distributed workforce: How to manage the 'where are you?' of working
At a time when most work doesn't happen at work, but rather on the road, at home and across various time zones, frantic 'Where are you?!' emails won't cut it. You need a smarter way of managing schedules and knowing where your employees are. The distributed workforce Mobile, flexible working is not the panacea it's sometimes made out to be and it's not suitable for everyone, but it does have undeniable benefits.
The top ten lies of copywriters
I really enjoyed Guy Kawasaki’s article the top ten lies of venture capitalists and the top ten lies of entrepreneurs. I’ve written here before about the top ten lies of PR companies. In this light-hearted spirit, here are the top ten lies of copywriters. And no, we’ve never used any of them. Honest. ‘That deadline isn’t a problem’. If we work evenings and weekends and start mainlining the caffeine.
The secret to organising your work life
A few years ago, organisation expert Elaine Shannon wrote two posts about getting your business life back in order. Unfortunately, the posts are no longer accessible but her wisdom lives on as we've tried to encapsulate her advice here about how organising your work life. In her first post, Elaine told the story of how nearly 100 years ago, Charles Schwab, the president of Bethlehem Steel, wanted to increase his own efficiency and that of his management team.
The power of personalities in the workplace
Your office might not be as dysfunctional as David Brent’s, but that doesn’t mean your team isn’t made up of an equally varied bunch of individuals. The key to a successful office - one that motivates outstandingly collaborative employees - lies with how you manage the people (and personalities) who work within it. Every individual is well, individual. Disparate personalities in the workplace are the biggest test to your office environment.
The busy manager's guide to modern HR
Contents: Introduction How and why you should automate HR processes The step-by-step guide to more time 19 must-read blogs for the modern HR manager Introduction HR and the way we manage people is changing. With digital disruptions, cultural shifts, and employees now expecting more from their working lives, managers are asking themselves: Are people really being productive with their time, or are they slacking off? Are employees engaged, or do they think our team building exercises are stupid?
The ultimate guide to automating business processes
Contents Introduction Communications automation The basics of automating communications Progress reports A few rules for good measure Marketing automation Switching from analogue to digital Following customer footsteps Marketing automation tools Doing better business HR and administration automation Is it worth automating such little tasks? Every second counts The cherry on top of admin automation You can’t make more time, but you can increase its value What about my job?
Talking to vendors: 10 quick tips for getting it right
When you take on the role of the customer, it’s sometimes easy to forget just how important the relationship is between your company and its vendors and suppliers. Like any relationship, communication is the key to success. Talking to vendors in the right way can change the quality of that relationship, so keep the following in mind. 1. Be informed Information is the key to negotiating discounts, discussing concerns or knowing what questions to ask.
10 surprising myths about entrepreneurs
Written by Matthew Stibbe At least half of all new startups fail within five years, according to the Business Insider. Many of the remaining 50 percent eventually fail too. Those are tough statistics for an entrepreneur to face. So, if you' re thinking about starting your own business, give yourself the best chance of success and be sure not to fall for these surprising myths about entrepreneurs.
How to make a budget that people actually use
Written by Matthew Stibbe Accountants and financial directors know how to wield a spreadsheet. You can build a financial plan, depreciate your assets, discount your cash flow and all the rest. But like most battle plans, a budget rarely survives contact with the enemy. That’s not to say planning is unimportant. It’s just that building the budget is not the whole story. At least if you want people to actually stick to it.
Inside London's Most Exclusive Airport
I recently spent an exciting day at RAF Northolt. It’s London’s only military airport, just 12 miles from the city centre. It has the longest history of continuous operations of any RAF airfield with an illustrious war record. Today, for a lucky few, Northolt is London’s most convenient and exclusive airport. Used by royalty, heads of state, government ministers, and senior military officers, it’s also home to Northolt Jet Centre, a VIP private jet terminal.
10 quick to-do list tips for better time management
To-do lists. Some people swear by them. Some write them down just to ignore them. Others are so far out to sea that the shore of an organised, civilised, sane to-do list is a speck on the horizon. It’s okay. Have a paddle. Let’s get your feet on dry land. Here are 10 quick to-do list tips for better time management. 1. Schedule for tomorrow at the end of today The last thing you need at the end of the day is to be thinking about work on the way home.
10 top tips on using quotations
Quotations can make an article, press release or case study real or they can make them deathly dull. As a writer, it’s your choice. You have complete control over how you quote people and a few simple techniques can make all the difference. Go to the top. One reason to include a quotation is to add authority and credibility. Another is to include an opinion in a piece that is trying to be (or appear) objective. Either way, it pays to get the most senior person possible.
Why 'because I said so' management is weak leadership
It’s a pretty sorry state of affairs when 58 percent of employees say they would sooner trust a stranger than their boss. Management is never cut-and-dry, but it’s important to recognise that, at its core, it’s about leadership (not power or perks).
How to take a calculated business risk
Thirteen percent of businesses lead their business risk-making from the front line, according to a report by PwC. From those surveyed, two-thirds of businesses agreed that shifting risk-management decisions to the front line would make their companies more agile. But moving this to the front line requires those higher up in an organisation to let go of some control, which in itself is a risk. The point is: risk is everywhere. The question, then, is how can it be calculated?
Impatience is a virtue & essential attitudes for entrepreneurs
Get a cup of coffee and prepare for launch. Rome wasn’t built in a day but it should have been. The status quo is obsolete. Best practice is someone else’s idea of what you should do. Good enough isn’t. As an entrepreneur, it’s all about attitude. Impatience – the fierce hunger for progress – is one of the defining characteristics of an entrepreneur. For them (for us), impatience is a virtue.
How to improve morale and confidence
As a boss, one of the biggest challenges is to build morale and the confidence of your team. It’s not easy. But it is important. “It is lack of confidence, more than anything else, that kills a civilisation. We can destroy ourselves by cynicism and disillusion, just as effectively as by bombs,” said Kenneth Clark at the end of his classic TV series Civilisation. I was struck by this when I watched the series years ago and it rattles around in my brain quite often.
Why good writers (occasionally) produce bad copy?
One of my readers sent me a thought-provoking email asking "why do good writers (occasionally) produce bad copy?" I thought about it for a while and here are a few suggestions. Dirty briefs. Luckily, I've only had a few pieces go off the rails. In each case, I can trace the problem back to an unclear, or non-existent, brief. Remedy: mutual understanding between client and writer is essential and a brief is how you get it. Group-think.
What's the best way to follow up an email press release?
I found your article How to Write an Efficient Email Press Release very helpful. I was wondering if you had some additional insight into one aspect I am still a little unsure about: What is the etiquette for email follow-ups after emailing a press release?
9 essential marketing insights about typography
Errol Morris carried out an experiment on New York Times readers. Presenting the same information in different fonts, he tested how credible it seemed. Roughly 40,000 people responded to his quiz and it turned out that even small differences between apparently similar fonts had a big impact on believability. (Hat tip: The Week.) The difference between Baskerville and Georgia was a jump of 1.5 percent.
When case studies go wrong
Producing case studies is a delicate ballet of PR, copywriting and diplomacy. Get the process right and they can generate sales, good PR and goodwill. Get it wrong and everyone is miserable. I originally wrote this blog post in 2006 after seeing two case studies go off the rails. In both cases the main interviewee changed their minds about participating at the last minute. In one case, after I had written my first draft.
The fall and rise of the case study
In business to business marketing, the case study is king. For my business, Articulate Marketing, it's also vital, regular work. I have written over a hundred case studies for big tech companies over the past couple of years. I think they're pretty good considering the constraints on the process.
Why Germany's Social Democrats should enter government with Angela Merkel again
Bonn Is Not Weimar was the title of a 1956 book by the Swiss journalist Fritz René Allemann. He argued that the (West) German Federal Republic, founded in 1949 and with Bonn as its capital, had devised a stable form of parliamentary government which had successfully avoided the political chaos and weak, short-lasting coalitions of the Weimar Republic. The recent federal elections, held in September 2017, appear to have marked an abrupt end to that stability.
The top ten lies of PR companies
Inspired by Guy Kawasaki's blog entry, "The top ten lies of venture capitalists," I decided to analyse the behaviour of PR companies. It didn't take long to come up with ten good 'uns more than a decade ago when I was working as a freelance journalist. I heard all these lies back then, often more than once. Note that not all PR companies are skunks. If you find a decent one, let me know.
5 money-saving benefits of purchase orders for small businesses
Purchase orders have long been a staple in large finance departments, but they required time and effort to process. Today, there are applications that automatically handle every stage of a purchase transaction. From request to receipt, purchase orders make the whole process a lot less labour intensive. With this in mind, should more small businesses be using purchase orders? Well, according to the administration pages of Loyola University New Orleans, there are several benefits of purchase orders.
How to use quotations in your writing - 10 expert tips
Quotations can make an article, press release or case study real or they can make them deathly dull. As a writer, it’s your choice. You have complete control over how you quote people and a few simple techniques can make all the difference. Go to the top. One reason to include a quotation is to add authority and credibility. Another is to include an opinion in a piece that is trying to be (or appear) objective. Either way, it pays to get the most senior person possible.
What's the source?
Back when I was a freelance journalist, I had to source all my articles properly. This meant getting objective proof of facts and assertions, typically by interview or with reference to government or company publications. I try to carry this attitude through into my corporate work. Proper sourcing is important because it: Having said all that, I was running through a carefully-sourced presentation for a client today and I got to the slide with my recommendations on it.
The 4 biggest HR problems and how to solve them
Businesses are made of people. Recruiting, motivating, inspiring, developing, rewarding and celebrating good people is the most important thing about being a CEO. But there’s something broken with HR. Too often, it solves the wrong problems or applies the wrong solutions. Why? I think the HR-military-industrial complex is to blame for sticking to outdated approaches. CEOs are to blame for not thinking hard enough about HR.
What does Brexit mean for the British wine industry?
How will Brexit affect the wine trade in the UK? Consumers, producers and retailers (like Vincarta) all stand to be affected. Even teetotal taxpayers have a stake. The UK is at the heart of the global wine industry – it’s the sixth largest wine market in the world and the second largest trader in wine by volume. We consume about 15 million hectolitres of the stuff. The WSTA attributes £17 billion of economy activity in the UK to wine. It contributes £9 billion to the public purse every year.
Bambi vs. Godzilla: how to work with very big clients
There is no law that says small firms can only do business with other small firms. If you can get your foot in the door, working for Fortune 500 companies is the smart way to grow a profitable marketing firm. This article is about one small company – my own business, Articulate Marketing – and how we have found ways to turn our size into a competitive advantage. We work with big clients: Microsoft, HP, Symantec and NetJets.
Trademark guidelines make for unclear, hard to read copy
In many big companies, intellectual property protection - trademark guidelines - drive product naming. At Articulate, we've worked on some projects with very onerous trademark requirements. Some examples from long-ago history serve to illustrate an ongoing problem: The problem is that there is little flexibility in the way writers can use these phrases. In some cases, writers have to use a five-word name with three trademark bugs EVERY time the product is referenced.
How to build a compelling business case for inbound marketing
‘Inbound content marketing is the worst form of marketing,’ to misquote Churchill, ‘apart from all the others.’ Of course, we would say that because it’s what we do at Articulate. In this article, we explore how to build a strong business case for content marketing. The evidence confirms that inbound content marketing is cost effective. HubSpot reckons that it costs 61 percent less per lead than traditional techniques. Filling the funnel: a top CEO priority This is more important than ever.
62 ways to improve your press releases
There are many voices calling for the death of the press release (e.g. Die Press Release Die or Amy Gahran who wants to put them out of their misery). What is needed is not execution but reform. Here are my tips and suggestions for doing it: Preparation Have something interesting to say. A press release implies something newsworthy. A press release that isn’t is another form of spam. Don’t cry wolf when there isn’t one. Remember your audience, forget your client.
How to write compelling website copy
People don’t read website copy on a screen the same way they read a book or magazine. Your readers’ eyesskip about a web page like a child skipping on hot sand, according toeye-tracking data. At most, they’ll read about aquarter of the wordson the page. Worse, they’llonly spend between ten and 20 seconds on your website. They’re one click away from leaving and going elsewhere.
How to write thought leadership articles
Thought leadership articles are one of the hardest forms of content marketing to get right. You needin-depth research, remarkable writingandimpeccable style. But what even is a thought leader? In short, a thought leader is an individual or firm that is recognised as an authority in a specialised field and whose expertise is sought and often rewarded. So, with that out of the way, here's how to write excellent thought leadership content. What is thought leadership?
How to write thought leadership articles
Thought leadership articles are one of the hardest forms of content marketing to get right. You needin-depth research, remarkable writingandimpeccable style. But what even is a thought leader? In short, a thought leader is an individual or firm that is recognised as an authority in a specialised field and whose expertise is sought and often rewarded. So, with that out of the way, here's how to write thought leadership articles. 1.
How I trained myself to get up earlier
I am not what you would call a morning person. I'm a writer, for heaven's sake! But getting up early has become really important for me. When I have a lot of work stacking up and I add my blogs into my daily routine, it feels as if there simply aren't enough hours in the day. These are the techniques that I used to make a new habit and learned to get up earlier: Seize the morning Decided what time I wanted to get up.
How to Do a Time and Motion Study to Make Real Change
“The unexamined life is not worth living,” said the great management thinker Socrates. Every day, people say that they’ll change. At the beginning of every year, millions make resolutions. Most do this without data, hypotheses or any idea of what they’re going to do differently. And they wonder why nothing really changes. Intention without information is powerless.
How to build a good relationship with the media - 13 golden rules
Good PR is about relationships not coverage. So how do you build a good relationship with the press? I wrote the first version of this article more than a decade ago after five years' experience as a freelance journalist. Now I'm on the other side of the table, although more in marketing than PR, and I have reviewed and updated it from that perspective as well. Work out what audiences you are interested in reaching. Is it the general public, the financial community, your peers, customers etc.
How to write faster - learn Teeline shorthand
This article covers the basic structure of Teeline Shorthand, a brief history and some tips for learning it along the way. Teeline was invented by James Hill in 1970. It is aimed at a self-taught approach and a light learning load. Perfect for people with a busy lifestyle, like myself. What exactly is Teeline? Teeline is a system of speed writing (shorthand) that uses the letters of the English alphabet already familiar to us and stream lines it.
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