This column will be a significantly better read by 2022 (the year — not twenty-two past eight this evening). Lombard has drawn up a five-year plan to increase the efficiency of introductions, strip out underperforming quips and remove costly duplication with the Lex column. It is part of a new strategy to save 100 words a day from FY23. And we’re confident that you will wait patiently for the benefits to come through — because, presented with five-year plans, people generally do.
Long before they found fame as everyone’s favourite TV patrician and fictional TV physician, Stephen Fry and Hugh Laurie performed a sketch show challenging modern social mores. In one scene, they expressed distaste for the presumptuous demands of US-style trick or treaters, telling them in no uncertain terms where to get off. So, this week, it was amusing to see a chief executive adopt a similar approach to the grown-up version of trick or treaters: US-style activist investors.
Which bar chain is always full of bolshie students? Revolution! This is not so much a lame political joke as a pertinent observation by one of Lombard’s younger colleagues, on hearing of a merger proposal put to Revolution Bars by private nightclub operator Deltic.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".