It is an early morning in Oslo and in houses all across the city, televisions bring news of the recent disappearance of a 12-year-old girl by the name of Emilie. A day has passed since she was last seen. Information regarding her whereabouts is scant. It is feared "something gruesome has happened, something out of the ordinary". On street after street, people are "checking the Net more often than usual and turning on the TV to watch the evening news, anxious to hear the latest".
Wanting to be a novelist is among the most ubiquitous aspirations of our time. It is also one of the most pervasively unrealised and routinely dissimulated. Snoop around Twitter, amble through a university, eavesdrop in a café and you will not have snooped, ambled or eavesdropped for long before you encounter somebody talking about the fiction they are writing. The whole world is at it. Or claims to be.
The British novelist Martin Amis once remarked that "one of the mysteries" of Elizabeth Jane Howard (1923-2014), who was married to his father, Kingsley Amis, from 1965 to 1983, and who produced an extraordinary and much-loved body of fiction, was the discrepancy between the immense capacity for human understanding on display in her work, and the apparent blindness and bewilderment with which she conducted her life.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".