Any industry can have only one top dog at a time, of course. But what does it take for a No. 2 company to establish itself as a viable rival for the long-term—or even as a future No. 1? Corporate history offers some clues . (For a present-day story of a second-place company gaining ground on the front-runner, read the new Fortune feature " How Lyft Could Defeat Uber ," by my colleague Michal Lev-Ram.) Marketing yourself as a harder-working alternative to the top dog is a classic move.
Thursday marks the 10th anniversary of the release of the first iPhone , the 8GB iPhone 2G, which retailed at nearly $600—a ginormous sum at the time. Since then, the iPhone has been at the vanguard of a smartphone revolution that has changed the way hundreds of millions of people live and work . But it has also had a transformative impact on Apple itself.
The concept of "universal basic income" is gaining currency right now in Silicon Valley, where thinkers from Tesla's Elon Musk to Facebook's Mark Zuckerberg are considering the idea of blunting the impact of automation by driving each person—working or not— with a minimum income for life . As Fortune reports this month, venture investor Sam Altman and his startup incubator firm, Y Combinator, are currently testing the idea with a pilot project involving up to 100 families in Oakland, Calif.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".