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Matt Ross on Muck Rack

Matt Ross

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Chichester
As seen in: Tire Technology International, IMDb, Medium, The Washington Post, Los Angeles Times, PLOS, The Keyword, Constant Contact, Fort Worth Star-Telegram, Arab News, The Nation (Nigeria) and
Journalist. Fan of tea and cats. Don't tweet much, but when I do it's fucking brilliant. Opinions my own

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Articles

Titan launches ITP CrossTrax tire line

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By Matt Ross Verified
| Tire Technology International Verified
Dealer and farmer insight was integral to the design of Titan’s new ITP CrossTrax tire, which has been engineered to improve UTV performance in demanding farm applications. In early 2025, dealers shared recurring concerns around durability and downtime during Titan’s University Summit. Farmers reinforced those challenges during farm show conversations, emphasizing the need for a UTV tire designed specifically for farm use rather than recreational riding.
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Erhardt+Leimer showcases precision thickness measurement directly on the calender

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By Matt Ross Verified
| Tire Technology International Verified
At Tire Technology Expo, which took place in Hanover in March 2026, Erhardt+Leimer presented a range of solutions for tire and rubber production – including EL.Tag. In addition to that system, the company also unveiled a solution with practical relevance to the calender line: EL-Thickness – the company’s new thickness measurement solution with a compact combination sensor. In tire manufacturing, material thickness is far more than a basic quality parameter.
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Titan launches Goodyear Softrac Pro and Smooth lines

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By Matt Ross Verified
| Tire Technology International Verified
Two new Goodyear Farm Tire-branded outdoor power equipment product lines – Goodyear Softrac Pro and Goodyear Softrac Smooth – have been introduced by Titan International. These lines were designed to work together as front and rear fitments for a variety of landscaping equipment including commercial and residential zero-turn mowers. These introductions follow Titan’s recent expansion of Goodyear licensing rights into additional product segments, announced last year.
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