I’m a science teacher, so it’s in my nature to be curious about how and why things work the way they do. Since I’ve been on an education-reform kick lately, I decided to do a little experiment. I asked public school teachers from different organizations across the state to play a little word association game with me, giving me a short, one-word reaction to each phrase I called off from a list of school reform buzzwords. There were some really interesting reactions.
When I started teaching setting up the room was so much fun. What set-up would benefit learning? Where would the bookshelf and the reading table go? How can I make my room their room where they felt at home and happy to learn. That wonder and fun has been robbed from my profession. Ask a teacher where the heavy bookshelf goes and it is almost the same answer everywhere. By the door. Where does the reading table go? By the door. Anything big and heavy that would stop a bullet goes by the door.
Five years ago, I left a failing school. Having taught in struggling schools for my entire career, the choice was difficult because I left a school that eventually closed, for a high-achieving one. Some people told me I was a sellout. One person said, with good intentions, that my talents would be wasted in this new environment. I didn’t disagree with him. I felt like a sellout, especially because I grew up in poverty.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".