Digital poverty "is the civil rights issue of our time," says Matthew Bauer, an entrepreneur who's made it his business to crusade against it. "Without a mobile phone, you can't get a job," he notes. According to Pew Research, 77% of Americans today own a smartphone, but 36% of those earning less than $30,000 still do not, and a growing share of poor Americans have a smartphone but not broadband access at home.
Ten years ago Sir Richard Branson launched an exciting challenge. He offered $25 million to anyone who could come up with a sustainable, scalable way to remove greenhouse gases from the air, giving us a solution to human-caused global warming. He confesses now that he thought such a disruptive innovation would materialize, and that powerful people like himself would implement a top-down solution in one fell swoop. No such scenario materialized, not even with the magic wand of the massive reward.
Why is it still difficult to use investing as a tool to make a positive impact on society? Lots of investment professionals, including large Wall Street banks, are getting involved in "impact investing" (the term is said to have emerged only as recently as 2007), because their clients are asking them to. But it's not easy to do; an impact investment must "make a difference," and not only to the coffers of the investor. Such win-win investments are often small, and are hard to come by.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".