Carter continued to put his diverse talents to work and formed The SpringHill Company, an independent media production house. As CEO of SpringHill, he has been able to translate his passionate interest and commitment to elevate others into establishing companies that create authentic, award-winning content across several platforms, all with the common thread of inspiring others.
Maverick Carter oversees the company’s content, development, collaborations, and establishment of different distribution channels. He also leads the charge to elevate diverse voices and stories through the convergence of creativity, culture, and content, which includes products and experiences, helping to reshape the sports and entertainment landscape.
SpringHill’s work includes prime-time game show “The Wall,” Netflix’s Hustle starring Adam Sandler, the 2021 Space Jam movie, Survivor’s Remorse, Self-Made, The Carter Effect, and Dreamland: The Burning of Black Wall Street, to name a few.
SpringHill owns notable brands, including the multi-Emmy-Award-winning athlete empowerment brand Uninterrupted, headed by Carter. Uninterrupted empowers athletes to develop and amplify their stories.
Uninterrupted’s content includes original series like “The Shop,” where co-hosts Carter and CMO Paul Rivera invite artists, athletes, and entertainers to explore the direction of their lives and careers; the critically acclaimed documentary “The Carter Effect”; and the “Kneading Dough” podcast, produced in collaboration with JPMorgan Chase & Co., that provides athletes with a platform to address financial literacy.
In 2023, Uninterrupted collaborated with Tapcart to create a robust e-commerce app that allows customers to shop for the latest products and merchandise while creating a space to engage with their community on the most essential devices.
Always on a journey to learn and never one to rest on his laurels, Carter also produced an eight-episode series called “Mavericks with Mav Carter” in 2023. He was looking to start a conversation that sparked curiosity about the how and why behind what people do. With this series, the viewer goes on each guest’s journey as Carter talks to fellow mavericks like Kerry Washington, Jeezy, Kim Kardashian, Jay Shetty, Mark Cuban, and Shonda Rhimes.
Carter also advises several prominent businesses and nonprofit organizations, including Live Nation Entertainment, Ladder, the LeBron James Family Foundation, After School All Stars, and the Ross Initiative in Sports for Equality. He is a member of the University of California’s investment advisory group for diversity and inclusion and the Nextdoor advisory board. He currently resides in Akron, Ohio, and Los Angeles, California.
Born on October 10, 1980, Maverick Carter’s roots are based in Atlanta and Akron, Ohio. He played basketball and football at St. Vincent-St. Mary High School, where he and James led their basketball team to an undefeated season. Carter earned a scholarship to play hoops at Western Michigan University. He later transferred to the University of Akron, where his focus took him on the independent, successful path he is on today.
