Skip To Main Content
Mavis Liew on Muck Rack

Mavis Liew

Singapore
As seen in: Forrester Research, ForresterBlog
Lover of books, pretty paper and my beautiful family. Loving life with God in the center. And of course, #chocolate.
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Mavis

Contact Mavis, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

Five Ways To Build Alignment Faster As A Team At Technology & Innovation Forum Central

|
By Mavis Liew
| ForresterBlog
The challenge with AI isn’t generating ideas. It’s turning them into outcomes. Different leaders interpret them differently. Strategy sees opportunity, architecture sees constraints, data sees risk, and delivery feels pressure to move faster. Each perspective is valid, but without shared context, progress slows. Forrester’s research shows that transformation stalls when learning happens in fragments. Teams reach different conclusions, alignment comes later, and delays follow.
Open in Who Shared View Duplicates (2) Issue with article?

AI Will Redefine B2B Marketing Models — Get Ahead Of The Shift At AI Forum Singapore

|
By Mavis Liew
| ForresterBlog
Every organization is investing in AI. Far fewer are transforming how they go to market with it. Legacy go-to-market (GTM) models are cracking under the pressure of buyer autonomy, AI-mediated discovery, and fragmented execution. The gap is no longer about adoption; it’s about reinvention. That’s the challenge we’ll tackle at Forrester’s AI Forum Singapore on August 20. A specialized track for marketing leaders will bring a focused lens to what AI really means for B2B growth.
Open in Who Shared Issue with article?

Younger Buyers Are Reshaping Business Buying In Asia Pacific - Are You Ready?

|
By Mavis Liew
| ForresterBlog
Asia Pacific’s business buying landscape is undergoing a seismic shift. With 70% of buyers under the age of 45, traditional marketing strategies are rapidly losing relevance. This new generation of digital-native buyers have different priorities and actively leverage tools such as generative AI to guide their decision-making process. Providers that fail to adapt will risk falling behind in one of the world’s most dynamic markets. What’s changing, and how can businesses respond?
Open in Who Shared Issue with article?
See all 58 articles