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Articles by Max Benz
What is UX? A Deep Dive into UX Design Best Practices
Have you ever felt frustrated trying to navigate a website or app that just doesn't seem to get you? This is exactly where UX comes in. UX design has become a cornerstone of successful products and services. It's more than just making things look pretty; UX is about creating meaningful and enjoyable interactions that leave a lasting impression. In short, it is exactly what it sounds like: mapping and laying out the visitor journey, both physically and emotionally.
30 Free Project Management Templates for Creative Agencies
Do you find yourself repeating the same tasks with every project you start? That tendency might negatively affect your performance and the overall success of the project. And here’s the worst part: it’s not necessary. You shouldn’t spend the majority of your time repeatedly building things from scratch. For most of your project management tasks, there are simple templates that’ll save you hours of work.
7 Apple Pencil Alternatives At a Glance [2026]
Zuletzt aktualisiert: Want to create a quick note without searching for the right app? You’ve come to the right place with the Apple Pencil. On all Apple devices, you can start writing with a simple tap on the screen. But there are plenty of alternatives you should know about. Quick Links MoKo Active Stylus Pen Adonit Pixel stylus Adonit Note Stylus Logitech Crayon Wireless and easy to hold, an electronic pencil should be able to do this and much more.
Ideen fürs erste Date, die wirklich funktionieren
Die Wahl der Location und auch die Frage, was ihr unternehmt, kann die Stimmung beim Date maßgeblich beeinflussen. Überrasche dein Date daher doch einmal mit etwas Besonderem! In fast allen Städten finden sich Bars, die regelmäßig eine Karaoke-Night anbieten. Möchtest du hier dein erstes Date verbringen, bietet sich die Möglichkeit, schnell auszutesten, ob dein Crush gerne aus sich herausgeht. Denn beim gemeinsamen Karaoke steht ihr im Mittelpunkt.
Here Are 5 Follow Up Email Examples (to Fix Your Follow Up Process)
The follow-up email is a key component of sales communication. When done right, a follow-up email can keep your company top-of-mind with prospects, demonstrate your investment in your customer relationships, and convey the value of your business without being intrusive or obnoxious. Like any other sales activity or messaging, some companies do follow-up emails considerably better than their peers.
How Does Duplicate Content Affect SEO?
Do you fear to appear twice on Google when someone somewhere hits the ‘search’ button? It could be a quote, a boilerplate, or even product details on your e-commerce site that you copied from a brand. The fact is, it’s impossible to be 100% duplicate content-free on the internet no matter what. However, this doesn’t mean that anybody is free to copy and paste the content they see online without getting noticed.
Your Guide to Incredible Landing Pages: 5 Must-Have Elements, 10 Great Examples, 5 Best-Practices
Landing pages have become a digital marketing staple. Marketers now spend countless hours planning, building, and testing a range of landing pages. Despite their popularity and the amount of resources invested in them, however, landing pages don't always perform as marketers expect them to. If you're going to smash your landing page conversion goals, you've got to do everything right—technical implementation, promotion, design...
How to Optimize Infographics for SEO?
Imagine having to read a lengthy paragraph filled with complex information. Just the thought of it sounds tiring, doesn’t it? Do you know what would be perfect for such a situation? Infographics. Proved to the best-performing visual content of 2019, infographics are effective content marketing tools. They are visually-appealing and help the reader interpret information more quickly.
How to Boost SEO Using Topic Clusters?
The nature of content marketing and SEO is such that they are constantly evolving. As a marketer, you need to keep up and change your strategy with the times. One of the recent SEO trends is the emergence of topic clusters. You can no longer create content around keywords and expect it rank well. Today, it’s about creating content around key topics pertaining to your business or niche rather than just keywords. Why’s that? It’s because search queries have changed.
9 Unmissable Content Marketing Statistics to Guide Your Strategy
written by Max Benz Knowledge 5 min read, December 2, 2019 Content marketing can attract new customers and educate existing leads to close more deals. Best of all, it’s a relatively cost-effective marketing method when compared to other strategies. Unfortunately, only 36% of organizations consider themselves to be very committed to content marketing. That's why we have some content marketing statistics for you, they might change your mind.
A Guide to Winning and Retaining Clients
Happy clients generate a profitable business, right? Easier said than done. Gaining new ones and creating long-lasting client relationships can be a huge challenge if you’re trying to put a small business on its feet. Ideally, you’d choose who you want to work with.
These 38 Marketing Campaign Management Tools Will Take Your Campaigns to the Next Level
It’s difficult to effectively plan, execute, and analyze a marketing campaign. Marketers must work very hard to execute campaigns that simultaneously tell the story of their service or product and share the values of their brands. To facilitate this goal, they rely on a wide range of campaign management tools. Here’s a closer look at the very best options. What Are Marketing Campaign Management Tools?
How to Use a Client Feedback Form to Get Better Feedback
As a project manager, it’s your job to make sure that your client is happy and that his or her project is moving in the right direction. So it’s essential to make sure you have a strategy for collecting feedback that will keep your clients happy. Here’s a look at the ways to make the most of a client feedback form that will boost your results… Why Should You Ask Your Clients for Feedback about Their Own Projects? There are three key reasons to ask for client feedback: 1.
25+ InVision Alternatives (including Pros & Cons)
InVision is a digital product design platform that helps creative teams craft organic, intriguing digital experiences. While this platform is a big name, it’s not always the best fit, depending on your needs. If you need something else, here’s a closer look at the best InVision alternatives. Why Should You Look for an InVision Alternative? InVision is a powerful application that’s popular with teams performing both web and app design.
Content Marketing Tips
Posted on May 3, 2018 in Marketing by Max Benz 0 Comments 1. Tim Soulo, Ahrefs Tim is the head of marketing at Ahrefs and he built the marketing and content department from scratch.
How to Create an Effective Project Timeline
An effective project timeline is essential to ensuring that your project is transparent and efficient. At the end of the day, this can have a significant impact on the profitability of your work. Wondering how to create a project timeline? Here’s everything you need to know. What is a Project Timeline (and why is it so important?) Put simply, a project timeline tracks the chronological order of events.
How to Harness Feedback Loops in Your Projects
Modern marketing moves fast. As a project manager, you will manage large multidisciplinary teams which work together in real-time. You need to incorporate feedback quickly, efficiently, and accurately to keep the ball rolling. Here’s a closer look at how to use feedback loops to make every project a success. What Is a Feedback Loop? Almost everybody has heard the phrase feedback loop, but not everyone shares the same understanding because it is used in a range of fields.
22 Best Marketing Project Management Tools for Successful Projects
As a marketing project manager, you need access to a quality project management tool. That way, you can keep your project on track and your team operating effectively. But in a saturated market, how do you choose the best tool? This article is here to help you choose. It isn’t just another list of project management tools. Instead, we’ll take a deep dive into these tools and assess how they fit into your key requirements.
20+ Effective Project Management Methodologies Explained
In the creatively complicated world of marketing and advertising, going from conception to product realization is not an easy process. Using time-tested, proven project management methodologies is the best way to ensure your project is progressing with efficiency while maximizing every bit of creativity your project team has to offer.
How to Ask for Feedback: The Ultimate Guide to Relevant Feedback
In today’s work environment, a void of effective feedback mechanisms exists, resulting in lower employee satisfaction and, ultimately, lower productivity. The primary driver behind lackluster performance management lies in the annual performance review. While the performance review has its place, managers miss many opportunities throughout the year to offer practical and meaningful feedback to performers.
The Proven 10-Step Process to Perform a Competitive Analysis
Competitive analysis is the process of understanding your competitors and client’s competitors and the tactics that “work” (or don’t) for them. The idea is to find the select few strategies they use to drive their business. Competitor analysis mainly includes analyzing your competitors’ marketing channels, pricing strategies, functional finesse, customer engagement and more to uncover the insights that even you can use to grow your business.
Herausforderungen von Remote Work (und wie sie zu meistern sind)
Die Vorstellung, an einem paradiesischen Strand in Thailand entspannt und einen Cocktail schlürfend Mails zu beantworten anstatt mit 30 weiteren Kollegen in einem lauten Großraumbüro zu versauern, klingt verlockend. Einer Studie von Powwownow zufolge sehen 58 Prozent der Angestellten das ähnlich und geben an, dass sie motivierter wären, wenn sie nicht im Büro arbeiten müssten. Doch so simpel ist es oftmals nicht. Zapier, Buffer und Co. haben ihre Remote-Kultur nicht an einem Tag etabliert.
Blog - ProjectManager.com
Read our ProjectManager.com's project management blog for advice & tips from PM experts on project planning, reporting, team management (and more) for project success.
20 Coillaboration Skills Every Marketing Manager Needs
People who leave their egos listen to others, they allow for their own ideas to be reshaped by other people’s ideas and counterpoints, and they don’t think about winning arguments but rather ensuring the best outcome for the team and the project. The best collaborators also do their homework and come prepared, so they can be confident in and defend their opinions while at the same time giving all other ideas a fair opportunity.
The Practical Process Improvement Guide (Incl. 11 Proven Examples)
“We’ve always done it this way.”Does that sound familiar? It shouldn’t, but you’ve probably heard it a lot anyway. Once a process is implemented, teams often neglect to review it from time to time. Process improvement is powerful but underused. The reasons can be multilayered:Teams don’t have time to review the processes.Responsibilities within a team are unclear.Teams don’t know how to review processes.Teams don’t know how to implement changes.
Types of Marketing Collateral
Marketing collateral has changed over the years. Two decades ago, all you needed to boost your marketing efforts were a couple of brochures and a few flyers. Nowadays, the options can seem endless. So we created this marketing collateral guide to help you find the best marketing materials for your business. We provide you with an overview of (almost) all existing marketing collateral and suggest when and how to properly create it. But first of all, let’s make sure that we’re on the same page.
Content Marketing Tips
Content marketers need to extract themselves from the every day normalcy of writing. Instead of regurgitating the same old information as everyone else, your content should stand out. You probably already understand this fact. However, what are you doing to come out from the crowd and establish your voice as a unique statue among a sea of great content marketers?
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