Maxwell Kwabena Asare on Muck Rack

Maxwell Kwabena Asare

As seen in: Taylor & Francis Online, Sport, Business and Management
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Articles

Does the destination image change after hosting sport tourism events? A longitudinal study for the 2018 UCI World Cycling Championships

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By Petri Lintumäki, Maxwell Kwabena Asare, Laura Misener
| Taylor & Francis Online
Abstract Hosting sports tourism events may also bring about possible image benefits, having the potential to generate future revenue opportunities by attracting visitors. Our research note presents the impact of a sport tourism event on destination image as perceived by tourists (fans) at the 2018 Union Cycliste Internationale (UCI) World Cycling Championships staged in Innsbruck-Tyrol, Austria.
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