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As agencies try to navigate the rapidly evolving landscape of the modern technological world, my stomach gets a little queasy wondering if the future of the industry might be a little screwed. It wasn't that long ago that the 30-second spot was the mighty king of the advertising jungle. Meanwhile, second-screen formats like mobile swarmed around media plans like gnats, annoying the hell out of any old-school creative agency built on huge budgets and lengthy timelines.
Loneliness is widespread among Americans, affecting three out of four people, according to a 2018 study by Cigna. With loneliness potentially having the same impact on life expectancy as smoking, it's clear we have an issue on our hands. The paradox is that we live in a world seemingly more connected than ever—and not just via technology and social media, which has arguably contributed to the problem.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
