I I work for a creative agency in London . My boss founded the agency and definitely has an inflated ego as a result. I can only describe him as a bit of a monster. I don't mind someone having a big head as long as they also treat people with decency, but he's incapable of doing it. A true narcissist. Those he likes in his inner circle, he showers with praise. Those he doesn't, he makes it obvious and makes their lives hell. I fall into the latter bracket.