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Articles by McAfee Corp
4 in 5 Americans Worry About Tax Scams, but Only 29% Feel Fully Confident Spotting Them
As tax season heats up, McAfee, a global leader in personal protection, today announced findings from new research showing that while 82% of Americans say they're worried about tax fraud or identity theft this year, many don't feel fully prepared to spot today's increasingly convincing scams.
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New research shows that one in four Americans say they’ve encountered a fake profile or AI-generated bot online Between December 1, 2025, and January 22, 2026, McAfee blocked hundreds of thousands of romance‑related malicious URLs, including thousands specifically tied to dating‑app‑themed content. McAfee Labs saw fake AI dating bots surge, with some users receiving more than 60 messages in 12 hours - even without a profile photo.
McAfee Simplifies Safety with the Industry's Most Complete Scam Detector
McAfee, a global leader in personal protection, today announced upgrades to Scam Detector that make staying safe wherever you're connected stronger, smarter, and simpler. Scams come through many channels and methods, and the enhanced Scam Detector provides protection every place you need it. You can now instantly check whether a QR code is safe and more easily spot suspicious DMs across your favorite apps.
McAfee Labs Research Reveals the Most Impersonated Brands of Holiday Season 2025 and How Shoppers Can Spot the Fakes
McAfee today announced the results of the latest research from McAfee Labs, revealing the brands scammers are impersonating the most this holiday season and how convincingly they’re copying the brands of trusted retailers to create lookalike online storefronts, fake email alerts, and misleading social ads.
Taylor Swift Ranks #1 on McAfee’s 2025 Most Dangerous Celebrity: Deepfake Deception List
McAfee today released its annual Most Dangerous Celebrity: Deepfake Deception List , exposing how cybercriminals use famous names and their likenesses to trick people into falling for scams. This year, Taylor Swift ranks #1 as the most impersonated and exploited celebrity, while Pokimane leads the influencer list – demonstrating how scammers target both global icons and online creators to push fake endorsements, giveaways, and AI-driven deepfakes. This press release features multimedia.
McAfee Teams Up with “TRON: Ares” to Launch ‘Secure Your Grid’ Campaign to Help People Spot and Stop Online Scams
Celebrating the release of “TRON: Ares” in theaters, McAfee’s new campaign taps into the film’s themes to help families stay protected online. McAfee, a global leader in online protection, today announced Secure Your Grid, a cinematic new campaign celebrating the upcoming “TRON: Ares” release in theaters October 10.
New McAfee Kids Online Safety Research Finds Cyberbullying and AI Manipulated Content Top Parents’ Concerns
More than one in five kids have already been targeted by an online threat, with risk spiking in the middle school years and peaking at age 13 McAfee today released its latest study on kids’ online safety, uncovering that parents are most worried about their children experiencing cyberbullying and exposure to harmful content – 27% and 25% of parents, respectively, list these among their top three concerns.
McAfee’s Summer Shopping Study Reveals: It’s Prime Time for Smart Shopping
McAfee identifies 36,000 fake Amazon sites and a surge in delivery scam texts, warning Prime Day is prime time for scammers McAfee Labs reveals more than 36,000 fake Amazon sites and over 75,000 delivery and Amazon impersonation scam texts leading up to Prime Day. 15% of Americans say they've been scammed during Prime Day or a similar shopping event. 84% of those victims lost money, with nearly 1 in 4 losing over $500 and 1 in 10 losing over $1,000.
McAfee Launches ‘Keep it Real’ Campaign, Blending Purposeful AI Creative with Survivor-Led Storytelling
New campaign pairs conversation-driving AI-generated ads that challenge what’s real online with powerful scam survivor stories aimed at breaking stigma and protecting others Today, online protection company McAfee launches Keep it Real, a new campaign created to raise awareness about the rise of AI-driven scams, while also working to shift the culture of shame that surrounds being scammed.
McAfee’s Scam Detector Added to Core Plans, Protecting People Against Text, Email, and Video Scams
TV actor Chris Carmack joins McAfee’s ‘Keep it Real’ Movement to End Scam Stigma and Promote Awareness Today, online protection company McAfee is taking a major step forward in the fight against scams by introducing McAfee’s Scam Detector, a powerful new feature that automatically identifies scams across text, email, and video.
Stephanie Fried Joins McAfee as Chief Marketing Officer
Proven marketing leader brings deep expertise in audience growth, digital strategy, and consumer insights to strengthen McAfee’s global brand McAfee Corp. (“McAfee”), a global leader in online protection, today announced the appointment of Stephanie Fried as Executive Vice President and Chief Marketing Officer. Fried joins McAfee from Fandom, where she served as Chief Marketing Officer, leading all marketing efforts across a portfolio of brands, including TV Guide, Metacritic, and GameSpot.
New McAfee Research Reveals Scammers Love Tax Season-And They’re Cashing In: 51% of Victims Lose Over $1,000
New research reveals AI-driven tax scams are rising, with Gen Z emerging as a top target Nearly 1 in 4 Americans (23%) say they or someone they know has lost money to a tax scam. Close to half (48%) of people have received a fake IRS message via text, email, social media, or phone – and of those, an alarming 79% reported that the sender attempted to collect personal information, made demands, or issued threats.
AI Love You: McAfee Research Reveals 1 in 3 Believe AI Chatbots Could Steal Their Heart
As Valentine’s Day approaches, love is in the air – and so are scams. As millions turn to dating apps, social media, and messaging platforms to find love, new McAfee research reveals an alarming rise in AI-driven romance scams, fraudulent dating apps, and deepfake deception – making it harder than ever for hopeful romantics to tell the difference between true love and a digital con.
McAfee Receives AV-Comparatives Gold Awards for Best Real-World Protection and Best Performance Throughout 2024
SAN JOSE, CALIF.--(Business Wire / Korea Newswire)--McAfee, a global online protection leader, today announced that it has been recognized by AV-Comparatives with both the ‘Real-World Protection Gold Award’ and the ‘Best Overall Speed Gold Award’. These honors spotlight McAfee’s unmatched ability to deliver top-tier malware protection to consumers while improving PC performance, as demonstrated in AV-Comparatives’ 2024 test results.
McAfee Bolsters Leadership Team with Appointment of Joe Manna as Chief Product and Engineering Officer
McAfee, a global leader in online protection, today announced the appointment of Joe Manna as Chief Product and Engineering Officer, effective December 9, 2024. Manna will spearhead McAfee’s engineering and product strategy, focusing on delivering innovative, consumer-first designs and seamless customer experiences that reinforce McAfee’s mission of creating a safe digital world.
McAfee’s 2024 Global Holiday Shopping Scams Study Highlights Growing Concerns Over AI-Powered Scams, Including Deepfakes, Impacting Holiday Shoppers
1 of 3 Americans have fallen victim to an online scam during the holiday season – and of the 58% of those who’ve lost money to such scams, nearly 1 in 10 lost over $1,000. As fake sites pose as trusted brands and too-good-to-be-true deals flood inboxes, McAfee has protected consumers from malicious links over 81,000 times in just the first month of the holiday shopping season, for Black Friday and Christmas scams alone.
McAfee Appoints Justin Hastings as Chief People Officer
McAfee, a global leader in online protection, today announced the appointment of Justin Hastings as Senior Vice President and Chief People Officer, effective September 25, 2024. Hastings joins the McAfee executive team, reporting directly to President and Chief Executive Officer Craig Boundy. Hastings joins McAfee from Experian where he served most recently as Chief Operating Officer for global HR, and previously as Chief Human Resources Officer for North America.
McAfee Launches World’s First Automatic and AI-powered Deepfake Detector Exclusively on Select New Lenovo AI PCs
SAN JOSE, CALIF.--(Business Wire / Korea Newswire)--McAfee, a global leader in online protection, today announced the launch of McAfee® Deepfake Detector, the latest addition to the company’s suite of AI-powered products. With AI-created videos, or deepfakes, flooding the internet and circulating across social media, we now live in a world where seeing and hearing are no longer believing.
McAfee and Samsung Extend Partnership for 10th Year, Expand AI-Powered Online Protection for Samsung Customers Around the Globe via Galaxy Store
SAN JOSE, CALIF.--(Business Wire / Korea Newswire)--Today, McAfee Corp., a global leader in online protection, announced the extension of its ten-year partnership with Samsung, enabling enhanced protection for online threats to consumers’ privacy, identity and personal information.
McAfee Appoints Craig Boundy as President and Chief Executive Officer
SAN JOSE, CALIF.--(Business Wire / Korea Newswire)--McAfee, a global leader in online protection, today announced the appointment of Craig Boundy as President and Chief Executive Officer, effective August 21, 2024. Boundy, a seasoned executive with over 25 years of leadership experience, joins McAfee from Experian where he served as the global Chief Operating Officer, and previously as CEO for North America.
McAfee Study Reveals Peoples’ Deep Concerns About the Impact of AI-Generated Deepfakes During Critical Election Year
New study reveals a 66% increase in concerns about deepfakes as 43% of Americans list influencing elections as one of the AI-generated technology’s most concerning uses. McAfee, a global leader in online protection, today released new research exploring the impact artificial intelligence (AI) and the rise of deepfakes are having on consumers during elections.
McAfee’s 2024 Tax Scam Study Reveals a National Average of $8,199 Per Person** Lost to Tax-Related Phishing and Smishing Scams
With less than a week left until Tax Day, as Americans rush to file and eagerly await refunds, McAfee’s research uncovers the state-by-state impact of tax-related cyberscams. States with the highest percentage of people who’ve received a fraudulent message about their tax refund, containing a malicious link to the supposed refund or statement, are: Texas (68%), New York (62%), California (50%), Alaska (44%), and Arkansas (36%).
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