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McKinsey study

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Articles by McKinsey study

Why Women Have Been Hit Harder by This Recession Than Men

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By McKinsey study
| marker.medium.com
Number of the Day Women tend to fare better than men in most recessions. Not this one. Photo illustration, source: d3sign/Moment/Getty Images 54%: That’s women’s share of overall job losses due to Covid-19, despite making up only 39% of global employment, according to McKinsey. In the U.S., the employment rate for women fell by 17.8 percentage points, compared to a 15.8 percentage point drop for men, according to new research about how the pandemic has impacted women.
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Research Offers 3 Keys to Retailers Winning the Holiday Season

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By McKinsey study, Brian Elliott, Ariel Skelley
| Total Retail Verified
The holidays are just around the corner. Is your company ready? A recent Periscope By McKinsey study of more than 1,000 U.S. consumers examined shopping attitudes and behaviors for this coming holiday season. Findings not only revealed consumers’ plans, but also emerging trends with big implications for retailers.
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How Customers Really Feel About Personalization

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By David Dodd, McKinsey study
| CustomerThink Verified
Over the past several weeks, I’ve published posts that reviewed the major findings of two recent research studies – one by Dynamic Yield, and one by Researchscape International – that focused on the current state of personalization in marketing. These studies were based on surveys of marketing professionals, so they captured the perspectives of individuals who are on the “selling side” of the personalization equation.
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Google gives users more control over ad experience

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By Erica Sweeney Verified, McKinsey study
| Marketing Dive Verified
Giving users more control over how ads are targeted to them and information about why they are seeing ads could benefit marketers looking to establish more trust with consumers. Transparency around how users' data is collected and shared is a hot topic following Facebook's Cambridge Analytica scandal and now that the European Union has implemented its General Data Protection Regulations (GDPR) in an effort to protect user privacy.
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