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Melanie Deziel on Muck Rack

Melanie Deziel

Raleigh
As seen in: Medium, The New York Times, HuffPost, TIME, BuzzFeed, Inc., Rolling Stone, Refinery29, Thrive Global, Content Marketing Institute and
Covers:  native advertising, branded content, sponsored content, content strategy, twitter, social media, journalism, media
CoFounder of CreatorKitchen.com. Speaker, author & consultant unlocking creativity & organizing creative processes for content creators. #ActuallyAutistic
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Melanie Deziel’s Journalist Portfolio

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Time Inc. Creative Strategist Shares Her Thoughts On Sponsored Content

Time Inc. Creative Strategist Shares Her Thoughts On Sponsored Content

nativeadvertising.com — With all this talk of native advertising, we as an industry seem to have shortened it to a single word. "We're doing some native with that publisher" or "They bought some native from us." We've nounified it. And while some linguistic purists might not be pleased with the process, it's a natural part of the evolution of language. This piece explores the important relationship of context in successful native ad campaigns.
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Women Inmates Separate But Not Equal

Women Inmates Separate But Not Equal

New York Times — To align with custom content focused on the themes presented in Orange Is The New Black, around the time of the release of Season 2, we presented a thoroughly reported piece on women's unique needs during incarceration in a multimedia page experience that includes a three-part mini documentary, audio interviews, custom animated illustrations, infographics and more.
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The 4 Elements of a Perfect Sponsored Content Campaign

The 4 Elements of a Perfect Sponsored Content Campaign

contently.com — Each year for the last several, advertisers have increased their spending on content marketing, publishers have announced the formation of designated teams to produce it, and ad tech companies have raced to find new ways of measuring the impact of campaigns. In this race to the top, we're constantly asking ourselves as an industry, "What's working?" A common example of a native piece that "worked" is "Women Inmates ," the paid post for the Netflix original series Orange Is the New Black that ran on The New York Times website last year. I'm biased, of course. I wrote it.
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Grit and Grace (Paid Post for Cole Haan on NYTimes.com)

Grit and Grace (Paid Post for Cole Haan on NYTimes.com)

The New York Times — This piece is an in-depth profile of three dancers at the New York City Ballet, paid for and promoted by Cole Haan. The in-depth feature explores the intense practice and inexorable passion it takes to master ballet.
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The Top 25 Best Countries To Be A Woman

The Top 25 Best Countries To Be A Woman

Huffington Post — This piece is a piece of branded content I created on behalf of Citi, for Huffington Post. It is based on the World Economic Forum's annual Global Gender Gap Report, which "examines the gap between men and women in four fundamental categories: Economic Participation and Opportunity, Educational Attainment, Health and Survival and Political Empowerment." By isolating the top 25, we spotlighted those countries that offer the most equality and political and educational opportunity for women.
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Allen Stone Spreads Soulful Cheer in 'Celebrate Tonight' - Premiere - Video | Rolling Stone

Allen Stone Spreads Soulful Cheer in 'Celebrate Tonight' - Premiere - Video | Rolling Stone

Rolling Stone — Music video premiere written for Rolling Stone: "Allen Stone, the 25-year-old soul singer from Washington, spreads confetti and unity in his new video for "Celebrate Tonight." Sporting his signature horn-rimmed glasses, Stone lights up an otherwise subdued celebration at a senior center..."
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Post-Standard columnist is the voice of the community | The NewsHouse | Syracuse University and C...

Post-Standard columnist is the voice of the community | The NewsHouse | Syracuse University and C...

The NewsHouse — As a columnist for The Post-Standard for the past 11 years, Sean Kirst has acted as government watchdog, a community advocate, a local historian and more. But he's not acting. "I think this is one of those rare jobs where there's not a lot of separation between who I am here and who I am at home," Kirst said in an interview in the cafeteria of The Post-Standard building in downtown Syracuse.
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SOS: Save Our Student Newspaper

SOS: Save Our Student Newspaper

Huffington Post — When I wake up in the morning, I'm an editor-in-chief first and a student second. I field calls from the publisher and the circulation manager before I get out of bed. I write agendas and editorials before I write my papers. I sit by the door in my classes so I can take calls easily or I miss class altogether for meetings with presidents and department head and advisers. It's all part of the job.
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