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Melanie Deziel on Muck Rack

Melanie Deziel

Raleigh
As seen in: Medium, The New York Times, HuffPost, TIME, BuzzFeed, Inc., Rolling Stone, Refinery29, Thrive Global, Content Marketing Institute and
Covers:  native advertising, branded content, sponsored content, content strategy, twitter, social media, journalism, media
CoFounder of CreatorKitchen.com. Speaker, author & consultant unlocking creativity & organizing creative processes for content creators. #ActuallyAutistic

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Melanie Deziel’s Biography

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Melanie Deziel is a content strategist, consultant and speaker who has won multiple awards for native advertising. She travels the country educating marketers, journalists and students on the role that native advertising and branded content can play in their overall business strategy, offering actionable tips and insights on how to executive it most effectively. She is also the founder of The Overlap League, the native ad industry newsletter.

As Director of Creative Strategy at Time Inc., Mela…

Melanie Deziel’s Journalist Portfolio

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Time Inc. Creative Strategist Shares Her Thoughts On Sponsored Content

Time Inc. Creative Strategist Shares Her Thoughts On Sponsored Content

With all this talk of native advertising, we as an industry seem to have shortened it to a single word. "We'r…

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Women Inmates Separate But Not Equal

Women Inmates Separate But Not Equal

To align with custom content focused on the themes presented in Orange Is The New Black, around the time of t…

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The 4 Elements of a Perfect Sponsored Content Campaign

The 4 Elements of a Perfect Sponsored Content Campaign

Each year for the last several, advertisers have increased their spending on content marketing, publishers ha…

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Grit and Grace (Paid Post for Cole Haan on NYTimes.com)

Grit and Grace (Paid Post for Cole Haan on NYTimes.com)

This piece is an in-depth profile of three dancers at the New York City Ballet, paid for and promoted by Cole…

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The Top 25 Best Countries To Be A Woman

The Top 25 Best Countries To Be A Woman

This piece is a piece of branded content I created on behalf of Citi, for Huffington Post. It is based on the…

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Allen Stone Spreads Soulful Cheer in 'Celebrate Tonight' - Premiere - Video | Rolling Stone

Allen Stone Spreads Soulful Cheer in 'Celebrate Tonight' - Premiere - Video | Rolling Stone

Music video premiere written for Rolling Stone: "Allen Stone, the 25-year-old soul singer from Washington, s…

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Articles

La norteamericana Comscore se ocupará de medir las audiencias de los medios españoles

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By Fernando Varela Verified, Melanie Deziel
| Info Libre Verified
Ya hay decisión. La semana pasada, la industria de la comunicación en España cerró uno de los capítulos más determinantes para su futuro económico y editorial con una decisión que, aunque técnica en apariencia, será determinante para el futuro de los medios que viven de la publicidad.
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How Strategic Marketing Techniques Power Business Advancement

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By Melanie Deziel, Martin Maina
| Beverly Hills Magazine Verified
The success of any business depends on its ability to identify and capitalize on opportunities for advancement and take proactive steps to ensure continued growth. Strategic marketing techniques can be a powerful force in driving this progress, providing the insight companies need to identify lucrative markets, develop effective messaging that resonates with their target audience, and craft highly successful campaigns.
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Why Great Content Builds Audience Trust (video)

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By Melanie Deziel
| SalesPOP! Verified
Melanie Diesel is a keynote speaker, author, award-winning branded content creator, and author of the Content Fuel Framework on how to Generate Unlimited Story Ideas and Prove It exactly How Modern Marketers Earn Trust. Co-founder of the Convoy and Group ups B, two B marketplaces that have small businesses. And what we’re going to talk about today is earning audience trust with content. Just an interesting subject because let’s face it, Melanie, content is king.
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See all 172 licensed articles (180 Total)

Interview

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What was your first job as a journalist?

My first published piece, printed in our college paper, was a lengthy feature about a mystery graffiti artist dolling up the UConn campus.

Have you ever used a typewriter?

Not to submit a story, but I do have an old one in it's case in my closet for nostalgia's sake.

How is social media changing news?

Journalists now have to think about content delivery, and incorporate images, video, audio and more to suit multiple networks.

Awards

OMMA Award

2014 - Best Native Advertising Single Execution

This award was given for "Women Inmates," a collaboration between The New York Times and Netflix's original series, Orange Is The new Black. The piece of sponsored content features a 1500-word investigative piece examining the women's prison system and profiling individuals who have been through it. I was the author of this piece, but also conceived of the concept.

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OMMA Award

2015 - Best Native Advertising Single Execution

This award was given for "Grit and Grace," a piece created in partnership between The New York Times and Cole Haan. The piece examines what it truly takes to be a ballerina for the New York City Ballet. I was the author of this piece.

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