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Articles by M.Div. Ed.M. Ed.D
My Other Life with Carmine Attanasio
PM360 recently spoke to Carmine Attanasio, Associate Director, U.S. Marketing, Hematology/Multiple Myeloma at Bristol Myers Squibb, about learning to cook Italian style. Carmine Attanasio, Associate Director, U.S. Marketing, Hematology/Multiple Myeloma at Bristol Myers Squibb PM360: How did you first get started cooking? Carmine Attanasio: My mom, Paula, is Sicilian and the kitchen is basically like a playroom for her.
Re-imagining the Conference Experience in the Age of Coronavirus
On Friday the 13th, Medscape reported that 26 medical conferences were being cancelled or postponed. Reactions from commenters were mixed, from “remember the Biogen folks,” to “I don’t see the reason for the hysteria” (and stronger reactions as well). The healthcare industry is uniquely dependent on human interactions, from robust conversations between the field force and HCPs, to the energy and innovation at Congresses, to the vital, everyday meetings between HCPs and the people they care for.
The Growth of Neuromarketing and Predicting a Campaign’s Success
What if you could predict how successful a campaign would be before you launched it? What if you knew how consumers truly felt about your brand, and not just how they say they feel? What if you could accurately measure how much a campaign is actually resonating with your target audience? All of this is becoming more possible by the day as the field of neuromarketing continues to expand. MOD, the Philadelphia-based human experience agency, is just one such company in the space.
Q&A: Pharma Executives Discuss Data Management’s Keys to AI Success
Life sciences companies are making artificial intelligence (AI) a priority—not only in drug development but also in commercialization. A recent Accenture survey found that 90% of industry executives recognize AI as important in driving commercial innovation such as hyper-personalized experiences. We are on the cusp of extraordinary AI breakthroughs, but there’s a missing link—the right data foundation.
Five Marketing Research Steps to Get High Customer Loyalty Like Big Consumer Brands
Life sciences companies can learn from marketers behind brand icons like Apple. In 2011, the technology company developed Apple Customer Pulse, a survey-based panel that asks customers to provide feedback on products in up to two, five-minute online surveys each month. The company describes its Customer Pulse as a “community of Apple product users who provide input on a variety of subjects and issues concerning Apple” and uses the ongoing feedback to improve its customer experience.
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