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Infographics V: #content #marketing best practice
This is the fifth and concluding post in our series on infographics. They each have their virtues and roles to play in the content mix, so in this post we provide some best practice advice for how you should weave them into your content marketing strategies. First, a quick re-cap of the previous posts: The long and short of visual content was the introductory post in which we highlighted why infographics had become so popular. And also why they were at a crossroads in their content career.
It’s not all Me, Me, Me! SunZu is for business growth, not egos
We introduced SunZu at a high-level in our recent post: “SunZu – because it’s not LinkedIn”, and one of the great aspects of this continually and rapidly improving social network for businesses is the ease, speed and relevancy of using the platform. Indeed, since Lilach’s post two weeks ago, there have been huge improvements made to it! Being a natural cynic, however, I often groan when yet another new social media network bursts onto the scene.
#SocialMedia & Digital #Marketing Trends from European experts, via @Hootsuite_UK
Hootsuite refreshingly decided to buck the trend of only offering their brand-related trends and insights for what 2015 will bring us. Instead, they also opted to ask 15 experts to uncover what they believe will be the dominant trends in social media and digital marketing. We have listed below each of the influencers and provided our take on their insights. Great to see our very own Forbes and Oracle recognised digital marketing expert, Lilach Bullock, included here too. 1.
Why SunZu? Because it’s not LinkedIn
We are no strangers to social networking. The concept, which was born back in 1997 with SixDegrees, has progressed enormously. Contrary to what many believe, the likes of MySpace and Facebook weren’t the first ones on the scene! 10 years of evolution and understanding created a relative utopia for social media. Brands and entrepreneurs alike were embracing it, while journalists and bloggers were building hugely loyal and engaged communities. It was so much easier back then.
Is your website fit for purpose?
Your website is the digital face of your brand. It is where people go to check you out, to learn about your services or products, to learn from your subject matter expertise, and to share your content. It is also where they go as part of their purchasing process to make a more informed decision before then buying “something” from you. Well, in theory at least. There is a wealth of information that paints a clear picture of what your visitors are doing on your site.
Social Selling: 5 Approaches for Doing it Right
As the number of social media users continues to increase, so does the importance of social selling – the process of using social channels to convert consumers. But social selling is perhaps not what you think it is. In our recent blog, #Social Selling – Don’t Believe the #Sales Hype, we explained what social selling is, what it isn’t, and how best to think about it. So make sure you have a read of that.
All-in-one Facebook #Marketing Solution: @Fanbooster
Facebook, like Twitter, is becoming a haven for tools. The reality is that without using the right tool(s), Facebook marketing isn’t as effective. Therefore brands and businesses alike are much more limited with the results they can achieve. It’s proving increasingly harder to reach audiences, engage with them and generate a true ROI from Facebook marketing.
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