meDan Purvis Head

This is the fifth and concluding post in our series on infographics. They each have their virtues and roles to play in the content mix, so in this post we provide some best practice advice for how you should weave them into your content marketing strategies. First, a quick re-cap of the previous posts: The long and short of visual content was the introductory post in which we highlighted why infographics had become so popular. And also why they were at a crossroads in their content career.

We introduced SunZu at a high-level in our recent post: “SunZu – because it’s not LinkedIn”, and one of the great aspects of this continually and rapidly improving social network for businesses is the ease, speed and relevancy of using the platform. Indeed, since Lilach’s post two weeks ago, there have been huge improvements made to it! Being a natural cynic, however, I often groan when yet another new social media network bursts onto the scene.

Hootsuite refreshingly decided to buck the trend of only offering their brand-related trends and insights for what 2015 will bring us. Instead, they also opted to ask 15 experts to uncover what they believe will be the dominant trends in social media and digital marketing. We have listed below each of the influencers and provided our take on their insights. Great to see our very own Forbes and Oracle recognised digital marketing expert, Lilach Bullock, included here too. 1.