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150sec focuses on thought-provoking stories around Europe’s emerging startup scenes. We uncover, challenge and connect ideas from entrepreneurs, technology and society. Our mission is to build a community beyond the bubble – from today’s startup underdogs to tomorrow’s thought leaders. Source
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| Scope | International |
|---|---|
| Language | English |
| Country | Romania |
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| Accepts contributed content | Yes |
Recent Articles
Search ArticlesEurope’s stalling gender numbers need an AI playbook. This one’s Latin American
Analysis Europe’s tech sector has a numbers problem moving in the wrong direction. In 2025, women made up just 19% of employees in core tech roles throughout the region, down by three points from the year before. The consulting firm’s own analysis is blunt: as AI reshapes what tech jobs look like, existing gender gaps could widen further without deliberate intervention.
Europe isn’t one market: What U.S. banks miss when expanding SME lending
Analysis When U.S. banks look at expanding SME credit in Europe, they tend to bring an assumption that doesn’t survive contact with the market: that Europe is, functionally, one place. It isn’t. According to Luca Terragni, co-founder of Berlin-based AI-powered credit intelligence startup Prestatech, that single misconception is often the first mistake an American lender makes. And it cascades into nearly every operational and underwriting decision that follows. “Europe is not one market.
Marleybones lands biggest UK retailer yet, expands to 430 stores
News Marleybones, the London dog food startup behind the shelf-stable Pantry Fresh range, has landed its biggest retail deal since launching in 2020: a nationwide rollout into roughly 430 Pets at Home stores and online. It marks the first time any single retailer has carried the brand’s full nine-product lineup, chicken, lamb, beef, and salmon meals, 12 packs, and two variety box formats, all in one place.
European defense firms launch Bliksem EXO project to close missile-defense gap
Featured Leading European defence firms signed a letter of intent in Paris on July 14 to form the Bliksem EXO Consortium, agreeing to develop, qualify and industrially produce Europe’s first exo-atmospheric interceptor for medium and intermediate-range ballistic missiles. Through the Consortium, companies including Thales, Airbus, MBDA Deutschland, Safran and Destinus seek to address a longstanding gap in Europe’s layered missile defenses as ballistic threats to the region expand.
StarApps acquires AppMaker to help Shopify brands improve mobile retention
Startups As paid customer acquisition costs continue to skyrocket across the digital landscape, e-commerce brands are frantically shifting their budgets toward owned channels and retention strategies. Capitalizing on this industry-wide pivot, StarApps—a fiercely independent, bootstrapped app developer within the Shopify ecosystem—has announced the acquisition of enterprise mobile app platform AppMaker in an all-cash deal.
Are stressed drivers top of mind for EV software makers in Europe?
Opinions As more fleets turn to electric vehicles in Europe, it’s worth asking just how drivers are experiencing the transition. The transition from diesel to electric freight transport isn’t simply a matter of switching vehicles; it changes how routes are planned, where drivers stop, how they take breaks, and how they interact with their vehicles throughout their shift.
Autonomous AI agents are moving from copilots to operators
Uncategorized Artificial intelligence has rapidly evolved from a productivity tool into a technology capable of reshaping how businesses operate. While the past few years were defined by generative AI that could write, summarize, and analyze information, the next wave is centered on autonomous AI agents—systems designed not only to assist employees but to execute complex workflows with minimal human intervention. The shift is already reflected in market forecasts.
Europe Has a Solar Target and Mandate. What It’s Missing Is the Intelligence to Map It. This Startup is Closing That Gap
Startups Europe knows exactly how much solar it wants. Under the EU’s solar strategy, the bloc is aiming for 700 GW of installed photovoltaic capacity by 2030, and a revised Energy Performance of Buildings Directive now carries a mandate to put panels on new and renovated buildings across the continent. The ambition isn’t the problem. The problem is that nobody, until very recently, could say with any precision where all that solar should actually go.
Context Engineering for AI Agents: From Prompt to Production
Technology By JD Raimondi, Head of Data Science at MakingSense. Most conversations about AI agents still begin with the model: which one reasons better, which one is faster, which one is cheaper per request. Those questions matter, but they rarely explain why an agent performs well in a controlled demo and then becomes inconsistent once it’s running a real, multi-step task.
The unlikely American city European founders are starting to notice
Analysis The pitch a European founder hears about London has not changed much in a decade: it is the largest startup ecosystem outside the United States, a magnet for capital and talent, the obvious first stop for anyone building something ambitious on this side of the Atlantic. In fact, London grew nearly 30% in 2025 and now sits third globally, with more than 11,000 startups and over $14 billion USD in funding.