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StarApps acquires AppMaker to help Shopify brands improve mobile retention

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By Arjun Harindranath -, JD Raimondi -
| 150sec Verified
Startups As paid customer acquisition costs continue to skyrocket across the digital landscape, e-commerce brands are frantically shifting their budgets toward owned channels and retention strategies. Capitalizing on this industry-wide pivot, StarApps—a fiercely independent, bootstrapped app developer within the Shopify ecosystem—has announced the acquisition of enterprise mobile app platform AppMaker in an all-cash deal.
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