PRSA Strategies & Tactics
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Strategies & Tactics is PRSA’s all-new monthly, a fresh-looking, modern newspaper with bigger, bolder images along with a high-quality, heavier paper stock.
The publication — highlighting the strategic and the tactical aspects of the profession — features hands-on, how-to articles and magazine-style pieces in a more multifaceted visual package.
Strategies & Tactics will help you stay up-to-date with the latest news, best practices and information about everything from crisis communications to social media to reputation management. The monthly newspaper also provides feature-length commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications.
Our goal is to provide lifelong learning to help you improve your job skills, stay competitive and advance your career. Source
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Media Outlet details
| Scope | National, Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
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| Frequency | Monthly |
Recent Articles
Search ArticlesCultural Fluency for Strategic Communicators
Module 1: The Business of Culture Monday, Nov. 2; 3–4 p.m. EST This opening module sets the foundation for the program. Culture is one of the most influential and least understood forces shaping modern communications. From global brands and local communities to social movements and digital platforms, communicators today operate in a world where culture moves faster than institutions, media cycles and organizational decision-making.
Why 1 Email Is Not a Communication Strategy
Most internal initiatives do not fail because the idea is bad. They fail because employees do not understand what the idea means for them. A policy is announced. A new process is rolled out. A leadership decision is shared. The email goes out, the box gets checked, and leaders assume communication happened. But sending information is not the same as creating understanding. PR professionals understand that perception is shaped long before a formal message reaches the public. The same is true internally.
4 Ways to Ensure Research Holds Up to Media Scrutiny
Research has long been a powerful tool for PR professionals. While compelling stories remain at the heart of earned media, data-backed insights give journalists something equally important: new information and credible context. Brands that incorporate research into their communications strategy can create stronger narratives, uncover timely trends and offer reporters information they cannot get elsewhere. The value of original data is echoed by journalists themselves.
Ethics | September 2026
This month’s ideas, insights and career guidance include: • Ethically Navigating AI Integration • AI Guardrails That Protect Trust • Why Every Professional Needs an Ethical Inner Circle • How to Detect Faltering Trust and Win Back Audiences • Building Trust in an AI-Driven Search Environment • What to Do When the Job Search Goes Silent Exclusive to PRSA members. View Digital Edition
What PR Pros Need to Say in Career-Defining Moments
PR professionals spend their careers making other people’s work easier to understand and harder to overlook. The real test is doing the same for ourselves. Too often, we do what we would never recommend to a client. We edit ourselves out. There are times when listening first is the right move, especially when the facts are still coming together. The problem begins when the pause becomes the pattern.
Ethically Navigating the Waves of AI Integration
New research with advanced adopters of AI depicts a recipe for disaster when describing the current state of AI ethics in public relations. First, organizations are pressured to adopt new AI tools quickly to improve efficiency while providing little to no training or ethical guidelines; some employees are experimenting with unauthorized tools and may be compromising confidential or proprietary information, and content is being shared publicly without proper verification.
PRSA Names Michele Kuziola Vice President of Sales and Business Development Aug. 27, 2026
Accomplished sales leader brings extensive experience cultivating association, corporate and hospitality partnerships NEW YORK, Aug. 27, 2026 — PRSA today announced the appointment of Michele Kuziola as vice president of sales and business development. In this role, Kuziola will lead PRSA’s sales strategy, cultivate new business opportunities and strengthen relationships with corporate partners and other organizations that support PRSA’s mission and members.
Technology Section
Chair Katherine Drury Duncanville, TX Kdrury@microsoft.com Chair Elect Rory Williams, APR Director of Communications and Marketing, Rockefeller University Press New York, NY rwilliams02@rockefeller.edu Immediate Past Chair Jennifer Bly, APR Sr. Marketing Manager, The Linux Foundation Nokesville, VA jennbly@gmail.com Secretary Diane Thieke, APR CEO, Version A Corp.
PRSA Launches ICON 2026 Creator Collective to Bring New Voices to Conference Storytelling Aug. 20, 2026
Six communications professionals and content creators selected to share their perspectives before, during and after PRSA’s annual conference NEW YORK, Aug. 20, 2026 — PRSA today announced the selection of six communications professionals and content creators for the PRSA ICON 2026 Creator Collective, a pilot initiative created to bring fresh voices and perspectives to the industry’s premier annual conference and largest gathering of communications professionals.
PRSA Announces Winners of Inaugural Emerging Professionals Awards Aug. 18, 2026
Eight rising communications professionals recognized for innovation, ethical practice and meaningful impact NEW YORK, Aug. 18, 2026 — PRSA today announced the eight winners of its inaugural Emerging Professionals Awards, a new national recognition honoring communications professionals who are already making a meaningful impact on their organizations, communities and the profession.