PRSA Strategies & Tactics
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Strategies & Tactics is PRSA’s all-new monthly, a fresh-looking, modern newspaper with bigger, bolder images along with a high-quality, heavier paper stock.
The publication — highlighting the strategic and the tactical aspects of the profession — features hands-on, how-to articles and magazine-style pieces in a more multifaceted visual package.
Strategies & Tactics will help you stay up-to-date with the latest news, best practices and information about everything from crisis communications to social media to reputation management. The monthly newspaper also provides feature-length commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications.
Our goal is to provide lifelong learning to help you improve your job skills, stay competitive and advance your career. Source
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Media Outlet details
| Scope | National, Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
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| Frequency | Monthly |
Recent Articles
Search Articles2026 PRSA Emerging Professionals Program and Awards Orlando, Fla.
8–8:30 a.m. Breakfast 8:30–9:45 a.m. Welcome Remarks & Awards Ceremony 9:45–10:30 a.m. General Session: Teamwork Makes the PR Work: 5 Secrets to Getting People to Be Good Teammates Lance Loya, Founder & CEO, The Good Teammate Factory Today’s PR and Communications leaders are under constant pressure—managing a multigenerational workforce, rapid change, and relentless demands for higher productivity. What if your people showed up every day performing like Employees of the Month? No complainers.
Internal Communications | June-July 2026
In the June-July issue, you'll find: • Inside the 2026 Best of Silver Anvil-winning campaign • Why PR is uniquely positioned to lead in the AI era • An AI conversation with the Father of Public Relations • Mindful practices to help communicators recharge • How to turn strategy into language people understand • Three smart moves after a big presentation Exclusive to PRSA members. View Digital Edition
PRSA Announces Selection of 7 New Members of the College of Fellows Jul. 13, 2026
NEW YORK, July 13, 2026 – PRSA, the nation’s leading professional organization serving the communications community, announced today seven new members selected to the College of Fellows. Established in 1989, the College of Fellows includes more than 750 professionals and educators who have made a significant impact on the public relations and communications profession.
Expanding Your PR Playbook: Lessons From the World of Sports
This webinar will offer a behind-the-scenes look at standout communication moments from the world of athletics, shared directly by the practitioners who lived them. Hear from talented sports communicators across all levels of play as they walk through real case studies — from Name, Image and Likeness (NIL) breakthroughs to transformative fan-driven stories — and then zoom out from the arena to reveal the broader insights communicators can apply in any industry.
Diverse Dialogues: Juneteenth: An Everyday Call to Action
Juneteenth has evolved over time from a regional Texas commemoration to a critical national flashpoint. It represents not only a celebration of Black resilience but a stark reminder of the fight for racial equity, voting rights, and accurate historical education. As communications professionals, we see Juneteenth as a reminder of our responsibility to elevate truth, amplify historically excluded voices and help shape a more inclusive narrative for the future.
PRSA 2026 IPA VirtuCon
Created in 2017 as a way for indies to enjoy the benefits of a conference-like experience without the added burden of travel and lodging fees, as well as the intangible cost of “closing up shop” to attend, IPA’s VirtuCon is designed specifically for the virtual setting, long before virtual was a trend (or need). This half-day conference features keynotes and sessions that focus on “the business of the business,” working ON the business, not just IN the business!
Beyond the Silo: It’s Time To Measure What Actually Matters
Module 1: The Foundation: Seven Basic Steps to a Perfect Measurement System Tuesday, September 15; 3-4 p.m. EDT This module establishes the principles, standards, vocabulary and mental models that anchor everything that follows.
Emerging Professionals
The Next Starts Now. The PRSA Emerging Professionals Awards recognize communications professionals with two to seven years of experience who are already making a meaningful impact on their organizations, communities and the profession. Unlike traditional age-based recognition programs, the Emerging Professionals Awards focus on career experience and contribution, celebrating individuals whose work demonstrates innovation, creativity, critical thinking, ethical practice and measurable impact.
PRSA Launches Inaugural Emerging Professionals Awards to Recognize the Next Generation of Communications Leaders Jun. 24, 2026
New award program honors rising professionals already making an impact across the communications profession NEW YORK, June 24, 2026 — PRSA, the nation’s leading professional organization serving the communications community, announced today announced the launch of its inaugural Emerging Professionals Awards, a new recognition program designed to celebrate communications professionals who are already making a meaningful impact early in their careers.
PRSA Foundation to Honor Damon D. Jones and Mickey G. Nall, APR, Fellow PRSA, with 2026 Paladin Awards Jun. 23, 2026
NEW YORK, NY – June 23, 2026 – The PRSA Foundation, announced today that it will honor two distinguished leaders whose careers have made a lasting impact on public relations and the profession: Damon D. Jones, Chief Communications Officer of Procter & Gamble (P&G), and Mickey G. Nall, APR, Fellow PRSA, former PRSA Chair and CEO and longtime educator and mentor.