Amy Jacques

During PRSA’s ICON 2025 in Washington, D.C., Strategies & Tactics spoke with PRSA member Aliza Bran, director of media relations at the International Spy Museum. Our conversation continued beyond the pages of the February issue. As we enter the summer travel season, here are a few additional insights from Bran on connecting with diverse audiences, community engagement and preparing the next generation of communicators. What are best practices for engaging an audience?

At PRSA’s ICON 2025 in Washington, D.C., this past October, PRSA’s editorial team sat down with Anna Jo Bratton, editor of The Associated Press Stylebook, and Colleen Newvine, product manager for The Associated Press Stylebook, to discuss how style guidance is developed — and how it’s evolving as language, news cycles and AI move faster than ever.

During our time in Washington, D.C., for ICON 2025 this past October, Strategies & Tactics visited PRSA member Aliza Bran, director of media relations at the International Spy Museum (SPY). The independent nonprofit museum documents the tradecraft, history and contemporary role of espionage, and holds the largest collection of international espionage artifacts on public display. Bran has worked for SPY for over nine years in various PR, marketing and media relations roles.