John Elsasser on Muck Rack

John Elsasser

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New York
As seen in: PRSA Strategies & Tactics, LinkedIn, Public Relations Society of America (PRSA), Magnet Magazine
Covers:  public relations, communications, social media, crisis management, internal comms, media relations
I'm the publications director of PRSA and the editor-in-chief of their award-winning Strategies & Tactics. Don't like to leave the island of Manhattan.

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John Elsasser’s Biography

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Experienced director of publications with a demonstrated history of working in the public relations and communications profession. Accomplished writer and editor with a Bachelor’s Degree in Journalism from The Ohio State University.

John Elsasser’s Journalist Portfolio

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14 Views on When a Company Should Speak Out About a Social Issue Today

14 Views on When a Company Should Speak Out About a Social Issue Today

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees …

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Exploring the Transformative Powers of Artificial Intelligence for Communicators

Exploring the Transformative Powers of Artificial Intelligence for Communicators

On June 9, Eric Koefoot, president and CEO of media analysis firm PublicRelay, is hosting a Case in Point for…

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Exploring the Transformative Powers of Artificial Intelligence for Communicators

Exploring the Transformative Powers of Artificial Intelligence for Communicators

On June 9, Eric Koefoot, president and CEO of media analysis firm PublicRelay, is hosting a Case in Point for…

View article →
What You Need to Know About Section 230, and the Potential Changes on the Horizon

What You Need to Know About Section 230, and the Potential Changes on the Horizon

For more insights on Section 230 of the Communications Decency Act, PRsay reached out to Capitol Hill veteran…

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Why Language Matters When Communicating About COVID-19 Vaccinations

Why Language Matters When Communicating About COVID-19 Vaccinations

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influenc…

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Why Language Matters When Communicating About COVID-19 Vaccinations

Why Language Matters When Communicating About COVID-19 Vaccinations

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influenc…

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Articles

ICON 2026 Preview: Gaby Natale on Finding Your Pioneer Spirit

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By John Elsasser Verified
| Public Relations Society of America (PRSA)
As communicators navigate rapid technological changes, shifting audience expectations and increasingly crowded information environments, few people know more about standing out than Gaby Natale. A journalist, entrepreneur, best-selling author, and breast cancer survivor, Natale made history in 2017 as the first Latina to win three Daytime Emmy Awards.
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Beyond the Playbook: Building True Crisis Readiness

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By John Elsasser Verified
| Public Relations Society of America (PRSA)
Register by May 6, and save $100 on this PRSA certificate program. In PRSA’s upcoming certificate program, “Crisis Communication Readiness: From Uncertainty to Action,” which begins on May 20, instructor Mike Gross, APR, Fellow PRSA, focuses on how communicators can show up as trusted advisers when it matters most. Gross, president of AKCG — Public Relations Counselors, shared insights with PRsay on how communicators can better prepare for what’s next.
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A Global Perspective on the APR

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By John Elsasser Verified
| PRSA Strategies & Tactics Verified
In recognition of APR Month, Strategies & Tactics spoke with Eric Kwame Adae, Ph.D., APR, an assistant professor of public relations at Drake University whose career spans consulting in Ghana and academia in the United States. Before entering academia, he spent more than 15 years working across strategic communication, PR consultancies, advertising and branding agencies, and international development systems in West Africa.
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