Which?
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Which? is the UK’s consumer champion. As an organisation we’re not for profit and all for protecting consumers – a powerful force for good, here to make life simpler, fairer and safer for everyone. Source
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Media Outlet details
| Scope | National, Consumer |
|---|---|
| Language | English |
| Country | United Kingdom |
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| Frequency | Monthly |
Recent Articles
Search ArticlesWhich? calls for an end to unfair charges for paying monthly for car insurance
Dean SobersSenior researcher & writer Dean is an award-winning personal finance writer who’s spent over 15 years helping consumers navigate the tangled and fascinating world of insurance. Set as preferred source For millions of people, car insurance is an unavoidable cost of living – and for around half of policyholders, it’s a monthly bill. Paying in monthly instalments – known as ‘premium finance’ – is often a matter of necessity rather than choice.
How scammers use fake health endorsements to peddle their wares
Tali writes about scams and consumer rights for Which? delving into fraud, technology and consumer rights topics to keep readers safe and empowered. Set as preferred source Fraudsters based overseas are using trusted British medical endorsements to peddle dodgy products on social media, Which? warns.
Are you paying too much for antivirus?
James RoweSenior Video and Audio Content Creator Having worked at the BBC and in commercial radio before joining Which?, James produces our always-on podcasts, and oversaw the launch of our member-exclusive podcasts in 2025.
11 ways to boost your budget this Christmas
With a background in financial journalism across national titles, Ruby loves helping people take control of their money and specialises in pensions, tax, banking and benefits. Set as preferred source Christmas is fast approaching, and while the festive season is a wonderful time for families to come together, the extra costs can make it stressful. From presents and decorations to parties and food, costs can quickly add up if you aren't careful.
Best Christmas gifts for walkers 2026: top presents for hikers and outdoor lovers
By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion. Yasmine specialises in shopping advice and finding the best deals during sales events like Black Friday, helping readers get great value for their money. Walking is a brilliant way to stay active, enjoy the outdoors and take in the scenery, whatever the season.
How to install a fridge freezer
By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion. Armed with a molecular biology PhD, Brianna tests over 100 fridges, freezers and fridge freezers each year to find the ones that keep cool and carry on.
I'm a busy mum and a laundry expert: these are my top time-saving school uniform hacks
By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion. With over seven years of product testing experience, Rebecca knows exactly which laundry appliances will cut the mustard - or hopefully just remove it.
Is the collagen in bone broth good for your skin and joints?
By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion. Charlotte is a lifestyle journalist with 20+ years’ experience, bringing a critical eye to health, fitness and nutrition. Set as preferred source People may have been using animal bones to make stocks and broths for centuries.
Pressure selling tactics exposed
Ellie is an award-winning investigative reporter who has written about retail issues at Which? for more than 12 years. Set as preferred source Countdown clocks, low stock warnings and popularity claims – shop online and you can't fail to have seen some of these pressure tactics. But how do you know whether 10 other people are actually looking at that product, whether only two items are genuinely left in stock, or whether that sale really does end at midnight?
Do your pension fees matter?
With a background in financial journalism across national titles, Ruby loves helping people take control of their money and specialises in pensions, tax, banking and benefits. Set as preferred source High pension fees could quietly knock thousands of pounds off your retirement pot, according to recent analysis.