Which?
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Which? is the UK’s consumer champion. As an organisation we’re not for profit and all for protecting consumers – a powerful force for good, here to make life simpler, fairer and safer for everyone. Source
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Media Outlet details
| Scope | National, Consumer |
|---|---|
| Language | English |
| Country | United Kingdom |
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| Frequency | Monthly |
Recent Articles
Search Articles5 ways to check if you’ll get a good mobile signal with a new provider
Adam SnookSenior Researcher & Writer Adam covers home improvements and mobile networks, splitting his time investigating topics from bathrooms to phone contracts. He was shortlisted at the BSME Talent Awards 2024. Set as preferred source From checking maps when lost, to trying to order an Uber in the rain, or keeping in touch when plans change, good mobile connectivity is essential to daily life.
8 great accessories for your air fryer
By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion. Yasmine specialises in shopping advice and finding the best deals during sales events like Black Friday, helping readers get great value for their money.
Why you don’t need to spend more than £350 on a robot vacuum cleaner
By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion. Yasmine specialises in shopping advice and finding the best deals during sales events like Black Friday, helping readers get great value for their money.
7 things you need to know about new 'buy now, pay later' rules
Grace is Money editor at Which?, on the hunt for ways to help people save with smart tips and deals. She was named personal finance journalist of the year 2025. Set as preferred source From today (15 July), many ' buy now, pay later' (BNPL) products will come under Financial Conduct Authority (FCA) regulation for the first time.
Stop paying full price for these groceries
James RoweSenior Video and Audio Content Creator Having worked at the BBC and in commercial radio before joining Which?, James produces our always-on podcasts, and oversaw the launch of our member-exclusive podcasts in 2025. Set as preferred source Seeking out deals on supermarket products is nothing new. But our research has found some branded products that you never need to pay full price for. In this episode of Which?
Big Tech must tackle scam ads or face fines
Faye LipsonSenior researcher & writer Faye was Headline Money Consumer Money Journalist of 2023 and a Wincott Award finalist in 2025. She's been investigating scams for nearly a decade. Set as preferred source Tougher rules have been proposed for online platforms to curb a 'free-for-all' of fraudulent adverts – but it's unclear when they will come into force.
Best dark chocolate: experts pick the tastiest bars
By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion. If you're going to treat yourself to dark chocolate, you want to be sure you’re biting into the best. That’s why we asked an expert panel to blind-taste and rate 12 supermarket dark chocolate bars, all containing between 70% and 75% cocoa.
The Which? Shoddies 2026: the biggest brand fails this year
Megan is a senior researcher and writer at Which?, with a background in data analysis and stats in the public and charity sectors. Set as preferred source The annual Shoddy Awards name and shame the brands we think have let consumers down over the past year and need to do better. Experts across Which? nominated companies they felt had misled or mistreated consumers, before our in-house judging panel whittled down the nominees to 14 award-worthy letdowns.
The companies that are letting you down
James Rowe: This is one of my favourite podcasts I get to bring you every single year, as we name and shame the companies that we think can, and should, do better. Let's find out what those companies are on this podcast from Which?. James Rowe: Yes, hello, I'm James Rowe and welcome to The Shoddies, our annual awards that highlight the companies that we've come across over the last 12 months that should really be doing better.
Which smartwatch or fitness tracker brand should you buy?
By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion. Adam SpeightSenior Researcher/Writer, Product Testing A certified smartphones, tablets and wearables whizz, Adam's been hands-on with tech for more than six years, sharing expert knowledge and buying advice.