Byrdie
VerifiedOnline/Digital
Byrdie is a shoppable online and mobile content platform focused on all things beauty— the best products on the market, to the latest celebrity trends, to timeless and instructional "how-tos." Launched by the creators of WhoWhatWear.com, the site gives readers access to expert-information, including celebrity beauty secrets, and insider tips from the world's top hairstylists and makeup artists. Its glossy features and unique celebrity spin position Byrdie as both a resource and an inspiration for those seeking informational and shoppable online beauty content. Byrdie was launched in Los Angeles in 2013 Source
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Media Outlet details
| Scope | National, Consumer |
|---|---|
| Language | English |
| Country | United States of America |
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Comscore UVM |
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Recent Articles
Search ArticlesOwen Thiele’s Loyalties Lie With His Highlighter and His Publicist Original
The One Thing Our series The One Thing is a Sparknotes version of the products, rituals, and moments your favorite celebrities and influencers swear by—their go-tos, must-haves, and can’t-live-withouts. So go ahead—take a brief, intimate peek into the lives of your favorites through the things (and people, and moments) they hold dear. Owen Thiele is the kind of adult who does adult things.
Victoria Beckham’s Latest Perfume Bottles Her Earliest Memories With David
Key Takeaways Victoria Beckham Beauty is launching their fifth fragrance, Hotel Portofino Extrait de Parfum, on September 9. Beckham told Byrdie about the inspiration for the launch and how it fits into her summer beauty routine. Once upon a summer 1997, two very beautiful and talented people named Victoria and David took a trip to Portofino. Thanks (in part, at least) to that special vacation, a couple of important things happened.
LA’s Chicest Aesthetics Clinic Is Expanding Into Fine Fragrance
As a New Yorker of 12 years, I feel pretty secure in the fact that I’ll live here forever. However, there are a few things that always make me wonder if I should in fact move to LA: Whenever I listen to Lana Del Rey, or check the weather in the winter, or catch a whiff of my Chateau Marmont candle.
These 7 Fall Layering Tips Will Keep Your Wardrobe Ready for Every Forecast Original
Key Takeaways As fall arrives, it’s important to have outfit options that can navigate chilly mornings and afternoon heat alike, so a good layering strategy is your best friend. Layering doesn’t have to be boring or basic: Sheer pieces, texture play, and repurposed summer staples are just a few unexpected ways to build a versatile look. Even if you don’t feel it just yet, the sun is setting earlier and the temperature is slowly dropping, which means summer’s nearing its end.
Rhode Pocket Blush, Meet Highlight Milk: All About Rhode’s Cheeky New Shimmer Blush
If you click on links we provide, we may receive compensation. Plus, charming new accessories. Published on September 08, 2026 12:17PM Rhode Key Takeaways On September 15, Rhode is launching the Rhode <3 Alexandra Leclerc Collection. The new lineup includes mini, shimmery Pocket Blushes called Pocket Pearls, plus accessories to turn them into charms and a new Peptide Lip Tint. If you’ve ever thought to yourself “I’d like a cuter version of my favorite Rhode products,” I have a question for you.
18 Gel Nail Alternatives for Long-Lasting Shine Without the Damage
Dip Powder If you don’t want to take nail painting into your own hands, it’s time to turn your attention to dip powder nails. Similar to gel, dip powder manicures last up to two weeks (some even longer). “Powder dips have been around for a long time and are a glue and acrylic powder type of enhancement,” says dermatologist Dana Stern, MD. While they create an Insta-worthy look every time, it’s worth noting that they come with a few downsides.
Castor Oil Can Balance Your Skin, Hair, and Digestive System—How to Use It Original
Key Takeaways Castor oil is known for its moisturizing benefits, making it useful for dry skin and repairing split ends. Rich in ricinoleic acid, castor oil is antibacterial and can work as a natural laxative for digestive health benefits (its one FDA-approved use). When we hear castor oil, we immediately think hair growth. The age-old hair elixir may have earned its reputation for our manes, but it turns out the rich oil has way more range than it gets credit for.
If You Have a Round Face, These 40 Hairstyles Are for You
Characterized by curves rather than angles, round-face shapes are often considered youthful and sweet. The rounder chin and wide cheekbones can give the illusion of eternal youth, something many of us spend many pretty pennies to achieve. While rounded faces aren’t limited in complementary hairstyles, there are some that can help create more definition and provide balance by elongating the face.
26 Bubble Bath Manicure Ideas That Prove the Iconic Color Will Never Be Washed Up
@iramshelton/instagram It all started with OPI: The brand’s pale pink shade, Bubble Bath, became iconic for its perfect nude-y pink shade. While it’s the go-to for all your favorite minimal, neutral looks, it also serves as a great base for bolder, more vibrant designs. In short: Bubble Bath pink is a manicure staple. It’s one of those colors that just works, no matter your nail shape, nail length, or personal style.
Fall’s Top 9 Handbag Trends Were Tailor-Made for First Impressions
@frejanyc / Instagram In This Article The “LBP” Grandma Chic Fuzz-Worthy Sheen Scene So Clutch Bring the Bling Belt It Go Wild Key Takeaways This fall’s top handbag trends are all about blending fresh takes with classic staples: Think luxe grandma bags, fresh takes on belted silhouettes, and a new wave of animal print. Texture is also everything this season, with satin, fluffy finishes, and sequins all having a moment on our carryalls. Fall can feel like back-to-school time.