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Alyssa Kaplan on Muck Rack

Alyssa Kaplan

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New York
As seen in: Byrdie, MSN, Yahoo Life, Flipboard, PS, NewsBreak, Makeup.com, Skincare.com
Covers:  beauty, lifestyle, makeup, skincare, hair

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Alyssa Kaplan’s Biography

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Associate Commerce Editor, Byrdie

Alyssa Kaplan’s Journalist Portfolio

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The 13 Best Fall Candles That Will Keep You Feeling Cozy All Season Long

The 13 Best Fall Candles That Will Keep You Feeling Cozy All Season Long

We independently research, test, review, and recommend the best products-learn more about our process. If you…

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Love Letter: Make Beauty's Heat Stroke Blush Is The Best Cream Blush Of The Year

Love Letter: Make Beauty's Heat Stroke Blush Is The Best Cream Blush Of The Year

We put the Make Beauty Heat Stroke Dewy Cheek Tint to the test after receiving a complimentary sample from th…

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I've Tried Countless Vanilla Fragrances-These 12 Are the Best on the Market

I've Tried Countless Vanilla Fragrances-These 12 Are the Best on the Market

We independently research, test, review, and recommend the best products-learn more about our process. If you…

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We Tested 32 Eyeshadow Palettes-These 13 Seriously Impressed Us

We Tested 32 Eyeshadow Palettes-These 13 Seriously Impressed Us

If finding your go-to foundation is like finally nailing the perfect pair of jeans, then finding your treasur…

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I'm a Beauty Editor and These Are 6 Things I'm Buying from Amazon's Prime Early Access Sale

I'm a Beauty Editor and These Are 6 Things I'm Buying from Amazon's Prime Early Access Sale

Despite trying a massive amount of new beauty products as part of my job, there are some staples in my vast p…

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Pat McGrath's Mothership X Eyeshadow Palette Is the Embodiment of Everyday Glam

Pat McGrath's Mothership X Eyeshadow Palette Is the Embodiment of Everyday Glam

Pat McGrath Labs Mothership X Eyeshadow Palette, Moonlight Seduction What We Like Contains various formulas a…

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Articles

A Mini Mascara, Lilac Setting Powder, and 4 Foundations Topped My List of Best New Beauty Products in August

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By Alyssa Kaplan Verified
| Byrdie Verified
Last month’s best new beauty launches included a wide range of categories, but August is a different story—complexion products make up nearly the entire list. It’s been a while since I discovered a new foundation I love, so I was genuinely shocked when four brand-new formulas seriously impressed me.
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A Highly-Anticipated Bronzer and a Luxurious Body Serum Were Among the Best Beauty Launches I Tested in July

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By Alyssa Kaplan Verified
| Byrdie Verified
Byrdie Last month’s best beauty launches were so abundant, I had trouble narrowing down my list. But July looked different—fewer new-to-market products made a lasting impression. Despite a lesser quantity this month, there are items on this list I’ve been loving and using so much that I foresee them becoming long-term staples in my extensive beauty stash.
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June's New Beauty Launches Were So Good, I Struggled to Pick the Top 10

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By Alyssa Kaplan Verified
| Byrdie Verified
Byrdie I test thousands (literally) of beauty products every year, and while plenty are good, only a handful leave a lasting impression and become staples in my beauty routine. It's even rarer for a whole wave of new launches to stand out at the same time—but that's exactly what happened this month. Needless to say, after testing 17 new products in June, I had a hard time narrowing down my top 10.
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