Creative Gaga

When designers talk about finding work, the conversation often comes down to two things. There's the pitch. A proposal built around a specific opportunity. And there's the portfolio. A body of work that grows over months and years. Though they often seem like separate conversations, I don't think they are. One helps you pursue a specific opportunity, while the other quietly shapes the opportunities that come your way. They aren't competing approaches. One is a single pitch you make once.

Pracheta is obsessed with the eerie side of beauty. For her, it leaves a heavy and mysterious impact, making one curious about the unknown while demanding the most attention. Her works are inspired from Greek Mythology to even basic human emotions, and have a lot of symbols and historic references, or may just be direct. She generally surrounds the character with elements that strongly convey their internal state or sentiment. Colours, in the process, have astrological references.

Some artworks impress you with their detail. Others make you wonder what lies beyond the frame. Vivek Chaurasia's environments do exactly that. His towering mountains, forgotten ruins, and atmospheric landscapes feel less like illustrations and more like places waiting to be explored. Rooted in nature yet shaped by imagination, his worlds invite viewers to pause, look closer, and imagine the stories hidden within them.

When people talk about pitches, they usually focus on the outcome. Who won? Who lost? Which agency secured the business? But after years of working on pitches, I've come to believe that the most interesting part of a pitch isn't the result. It's What Happens Before the Verdict Arrives Before getting into that, it's worth acknowledging a question that almost every agency wrestles with at some point: when should we pitch, and when should we walk away?

Built around loaded textures, oversized inclusions, and a personality that refuses to blend in, the brand embraces everything its product is: chunky, playful, and unapologetically extra. More than an ice cream brand, Call Me Chunky is designed as a performance - one where every flavour, visual, and interaction demands attention. Breaking the Scoop of Sameness The Indian ice cream market is booming, but visually it remains remarkably predictable.

Q Let’s start with something many young creatives struggle with - did you always know you wanted to work across illustration, motion, and UI, or did your career evolve through experimentation? A I always knew I wanted to explore my passion for art. When I started, I wasn't even aware of the different career paths available to me; I just wanted to create. Thinking about a career came much later and definitely involved a lot of experimentation.

In a landscape where fertility care often feels fragmented, clinical, and emotionally distant, Luma set out to change that. Through an end-to-end, tech-enabled ecosystem rooted in empathy, the brand supports women at every step of their fertility journey, addressing not just outcomes, but the emotional realities that shape the experience. The fertility journey is shaped by vulnerability, hope and a fair amount of uncertainty and challenges.

Every four years, the world stops for football. But before the first whistle blows, another thing captures attention - the identity. A World Cup logo is expected to do much more than look good. It needs to represent a host nation, communicate a global event, work across merchandise, stadiums, broadcasts, digital platforms, and become part of people’s memories.

When a brand as recognisable as Coca-Cola enters a global moment like the FIFA World Cup, the challenge is not just creating something new - it’s creating something that feels familiar yet fresh. For FIFA World Cup 2026, Coca-Cola has unveiled a new campaign look and packaging experience that brings football, fans, and culture together through a unified visual approach.

What if walls could actually tell stories? That’s the idea behind “Las Paredes Hablan” (Walls can talk) - a new illustration project by Instituto Cervantes New Delhi that turns the centre’s walls into a space for conversation, creativity, and cultural exchange. Inspired by the popular Spanish expression “Las paredes hablan”, which traditionally reminds people to be careful with their words because “walls have ears”, the project takes a playful twist.