Nilanjan Chakravarty

When people talk about pitches, they usually focus on the outcome. Who won? Who lost? Which agency secured the business? But after years of working on pitches, I've come to believe that the most interesting part of a pitch isn't the result. It's What Happens Before the Verdict Arrives Before getting into that, it's worth acknowledging a question that almost every agency wrestles with at some point: when should we pitch, and when should we walk away?